Distillation works: we can get models leaner, have better performance with lesser and lesser parameters, more efficient, running locally. Apple gets this and we'll see the result with M7 Max/ultra chips and I reckon this will be one of the titular apps when M7 line of chips are introduced.
I guess it explains the haste Anthropic and OpenAI are in to IPO, cash out and leave the the retail investor holding the bag.
I don't think so. LLM inference enjoys huge economies of scale. At no point in the foreseeable future will a local model be able to compete with a cloud model in terms of price. Local models will have the privacy angle, but very few people will be willing to pay top dollar for that. There will be some people, for sure, but the vast majority will just use cloud models.
Right now 128GB MacBook is the top of the line and you could do Qwen 3.8 Flash or similar.
There is a rumor that the M7 chip can use 1.5TB of memory which would imply Apple is aiming for more memory on devices.[1]
Would that imply the entry-level MacBook will have 128GB and top of the line models could run larger reasoning models? Then the question is price and if any of this will translate to iPhone for on-phone models.
With how expensive memory is, IDK if they can pull this off but I hope they do
[1] https://www.tomshardware.com/tech-industry/semiconductors/ap...
If Apple, in 2030 has a compute product that a worker can BYO(X) to work that has 2TB RAM, with an encrypted personalized context that can float between agents, then they will be in a very interesting place.
Even so, DDR5 is so high-demand that it's likely that Apple can't outbid customers like Nvidia or OpenAI when they drive the margins they do.
At some point, the real cost of inference/intelligence is going to come due, and the existing open source models will be good enough for 95% of tasks users want (or training their own model(s) will be inexpensive for Apple).
Apple will be there, as usual, to provide secure, on-device, faster inference that the vast majority of their customers will be fine with. Let everyone incur the R&D costs.
Where I am, it's cheaper to purchase multiple claude subscriptions than it is for the power bill from running a local model. Factor in the hardware costs, and you're looking at a break over a decade in the future, for comparable cloud models. Yes, there's privacy, etc, but now you're down into fractions of a percent of users who care about the government reading the memory of their computer.
It's not comparable to huge models of course, but given the power/size ratio here it shows that serious gains are on the table for models that can run fast on a high-end laptop.
Factoring in the increased cost of memory, Apple's threatened service revenue and the stagnation of ecosystem products like the Mac and iPad, I think they have a really challenging future to navigate. The whole "sell people a B2C ecosystem" business model is more threatened than ever.
If you are an investor, you should remember they are a fashion product more than a tech company.
If you are a user, you should remember they are a fashion company more than a tech company.
There's a name I haven't heard in a long time! Claris (always an Apple subsidiary, since being founded in 1987) renamed themselves to FileMaker in 1998, but apparently they rebranded back to Claris in 2019.
Looks like they've mostly just released annual upgrades to FileMaker for the past decade, but they did add MCP to it last year: https://www.claris.com/blog/2025/why-mcp-matters-for-claris-...
This seems like the main way it would differentiate itself over existing solutions like LMStudio etc.
I don’t find it reasonable at all. Subsidized Subscriptions or api for cheaper models, is the best value.
But the future of AI is so uncertain, regarding model sizes. I don’t think making huge hardware investments is reasonable for individuals.
They desperately need to fix that.
Users will praise it still. What's the phrase, Apple distortion field?