Apple's approach is quite different from prior works like C2PA, not just that parts of it are integrated with the sensor hardware, but also in that the image that user generally see isn't actually cryptographically signed at all - only the (half-resolution, raw-ish) "reference" JPEG that's stored as invisible metadata inside the image file container is actually signed.
You also need to explicitly enable this reference image mode in the camera app, and then it's also quite easy to accidentally loose the reference part when sharing or exporting the image, so the user experience is definitively still a bit rough around the edges