We're trying to do a bit of marketing, but it's very hard to measure anything when there's so much noise in the data. So I thought "fuck it", and decided to filter it all out.

It was a bit worse than expected... The dashboard said 2.5k humans a week. Two basic checks (did the IP load the CSS, and does it come from a datacenter) and it was down to about 230.

There were a few interesting findings along the way.

(Also, yeah, numbers aren't great, but I'm trying!)