> To start a bagel shop today, she says, costs ~$500k.
"To START" - key quote. Rent, machinery, staff, etc. And then you have to do volume (~1k/day) to even start to cover costs. Then you need ancillary products like coffee (huge margins), cream cheese, etc.
I've been making bagels for almost 4 years and looked into the economics, it's hard and you wont break even for at least a couple years. As someone in tech, trying to get to my current salary would take around 5 years, that doesn't include the time investment, especially with a family.
It really messed with my worldview when I learned how some people became rich talking about a thing they only might be actually knowledgeable about, only because they were good enough at talking about it. Or simply because they got lucky with some otherwise random factor (often merely timing of some sort.)
What I REALLY hated discovering were the motivational speaker types making money selling (at the time) tapes and such talking about how to be successful at fucking MLM. These are people who made a bunch of money because they were at or near the top of the pyramid. Just pure, unfettered conning.
On the other, a consultant needs to grow/maintain their brand. That's a skill like running business is a skill.
Bagels are cooked in firewood ovens. And they are certainly not "fluffy"!
Best bagels are in Montreal.
Around here we have a nice bagel shop also. Look for "Bagel Maguire Cafe" in your search engine of choice ... you can also find pictures of their big firewood oven.
And I swear to god did I just google my way to an airport cafe
https://thecanadianencyclopedia.ca/en/article/montreal-bagel...
and this, from an AI:
"... The dough is boiled in honey water, hand-rolled and baked in a wood-fired oven; it contains malt but no salt or eggs, giving a crisper, sweeter, flatter and denser bagel than New York's. The texture difference traces back to which region of Poland each city's immigrants came from. "