I used to have a dig at social sciences but I regret it, because it works, people. It is behind proper marketing campaigns. It is behind the design of casinos and betting games. It is behind the algorithms in your social medias, the dark patterns and all the political manipulation.

This is proper science. You can experiment on people. You can test hypotheses and see which ones work and which don't. What you are laughing at are the social sciences produced by underfunded universities which have to obey ethical restrictions and painfully recruit a dozen campus dwellers to try something. But there are social science experiments that are privately funded to the tune of millions and are run without oversight to sell you more sugar or to keep the country stable/make it unstable. They don't publish papers for you to laugh at.