They left out that it was in Fremont, California, providing jobs (lol) for Americans — something that Apple famously stopped doing on their path to becoming obscenely rich: https://www.cultofmac.com/news/a-brief-history-of-steve-jobs...
At some level I know I'm seeing these pictures through rose-colored glasses, and these early-ish tech folks had plenty of gripes about office life. But man, I came into the workforce just in time for the idea of "working with people in person" to die. And I like working from home, but... man, working on truly new stuff, in person, with people who also care, looks like it was so much fun.
It is fun. It's popular to say office environment sucks and remote work is superior. and similar statements about long hours causing burnout instead of a 40/hr limit for better "work/life balance". But those depend on the personality AND the type of work they're doing.
If you're a cog-in-the-wheel code monkey working on JIRA tickets to move a "APPLY COUPON" field a few pixels on a pet food online store, that's going to push one to prefer remote working. On the other hand, if you're working on cutting edge stuff, that can push one to prefer working onsite.
The most fun I had working was 80 hours a week at the office back in the 1990s because I was working with the new thing called the World Wide Web. Fun to hash out ideas quickly with people in the room. No Zoom video conferencing needed. If you want to show them something, they just walk over and look at your screen. No screensharing needed.
The most burnout was working 40/hrs a week creating migration plans to upgrade database servers. I was remote but wasn't happy. The work was mind numbingly boring.
The personality and type-of-work being a huge factor is why a Andrew Karpathy (who's already a multimillionaire) publicly let it be known he wanted to be hired by a frontier lab. And he got his wish when Anthropic recently hired him. So why would a person who's already set for life because of previous stints at OpenAI & Tesla not just retire and relax in a hammock on a tropical island?!? Because he wants to get back in the game to work on the latest AI innovations instead of being an outsider.
Unfortunately, 90% of devs probably never get to experience what working in an office for fun feels like.
I’ve worked a 2010s tech office setting, but that was from what I can gather quite a different beast than working in a tech office in the 80s and 90s. The things we worked on seemed so much more frivolous than what our counterparts did back then and culture was more focused on becoming a unicorn or getting bought up than creating something great.
I dunno, I look at records of those times and wish I could’ve been there and worked on something meaningful instead of bouncing though SV working for companies chasing dumb trends that turned out to be dead ends.
I’ve mentioned in comments here and elsewhere that I wish I could’ve worked at Bell Labs or Xerox PARC…what a time that must’ve been. Alas. At least my side projects keep me busy; they don’t pay the bills yet but they’re the best chance I got to work on something meaningful and (eventually) get paid to do so.
Saying this because looking back at my own office spaces through photos and nostalgia feels very different from how it felt and was perceived back then. Connecting in person is much harder nowadays, true, but back then people were not really valuing this ease of connection - it was just an obvious and often obligatory part of your work life.
Brains are weird.
While I'd like to think so I can't see myself romanticising the open plan cattle pen we're in now.
I do romanticise when I had my own cube and desk, still loud but nothing compared to the cattle pen we're in now with long floor wide benches, having your opposite neighbour's face in your field of view all day and everyone yelling on zoom calls from all directions.
A SW guy in the bay area costs $15,000 a month. And the MBA's won't spring for even 50 square feet of space for them? Which would be what $300/month?
I think you guys should just up and riot.
As a matter of fact, the first time I even heard of NeXT was a decade later in around ‘98, when PC Magazine or Computer Shopper (I can’t remember exactly which one) made a brief and snarky mention of the NeXT Cube in a retrospective blurb as a novel yet highly incompatible computer system, no doubt penned by John C Dvorak (RIP) who always had it out for Steve Jobs. It stuck with me, because the image of the NeXT they used looked like no other computer I was familiar with at the time and I was head over heels for it. I even tried procuring one for many years but was ultimately unsuccessful.
Frog did an outstanding job on the design language for the NeXT hardware. They then went on to help design the look of the Packard Bell PCs from the early to mid 90s too.
These are really cool photos and, honestly, I’d love to travel back to this past even briefly, just to experience it in person if I could.
In a very real sense, the NeXT platform never fell. It just changed its name to Mac OS X. Apple still ships Chess.app and TextEdit.app which can be launched from Dock.app, and you might see a spinning beachball cursor while it loads.
This was one or two years before Apple's deal, when no one had big hopes for NeXT's future.
Also, Steve Jobs in Exile, the most recent book about NeXT, is highly recommended.
(It's vobecoded in the original sense of the word)
Is it even possible to overstate the impact that Jobs has had on the world?
Yes, very easily. He didn't actually make anything, he was a sales guy. It was the engineers who worked around him (Woz in the Apple days, others after) who deserve credit, not Jobs himself.
Thus the FPS genre in gaming was pioneered on these pioneering machines.
Object-oriented programming and graphical user interfaces became more common after the 1988 release of the NeXT Computer and NeXTSTEP. The platform was often held as the trendsetter when other companies started to emulate the success of NeXT's object-oriented system. Sun Microsystems partnered with NeXT, for the NeXTSTEP Solaris but lost interest, but it later created Java as a direct competitor to NeXTSTEP.
Apple used NeXT's software technologies as the foundation for Rhapsody, Mac OS X (later macOS), and the operating systems that followed.
I have it displayed on the stairs to the basement of my software consulting firm. I nod at it every time I walk by.. and then ponder the chaos that would ensue if I plugged it into the internet.
I'm not Jobs' biggest fan, but we stand on the shoulders of giants.
I'm curious about: https://exhibits.stanford.edu/menuez/catalog/rw840qg3512 https://exhibits.stanford.edu/menuez/catalog/rd259yj2574
(jogging club?)
That said, these photos look a bit staged.
I was very hopeful when Rhapsody was announced, but quite disappointed by Mac OS X Public Beta managed to slow my PowerMac G4/400MHz at my day job down to almost the same speed as my 25MHz NeXT Cube (always was bummed I couldn't manage to justify a Turbo 33MHz machine). It took the better part of a decade for things to catch up, though my favourite version was Snow Leopard.
Still quite disappointed that MacWorld couldn't be bothered to print my letter calling out David Pogue for claiming that Steve Jobs was using an IBM ThinkPad running Windows (it of course had OPENSTEP installed, being one of the few models on the supported hardware list).
Really enjoyed using Altsys Virtuoso 2.0 and programming in Display PostScript and seeing the results on-screen in real-time --- it was more-or-less ported to Windows and Mac OS as FreeHand v4 (and a version of it was announced/advertised for Windows NT, not sure if it ever shipped) --- still resort to Macromedia Freehand when I have something which warrants having a nice pen tool/complex Bézier curve manipulation.
Glenn Reid's TouchType.app was just magical for textual logo design, and was a great example of how tightly focused small apps could be on that platform --- poste.app was simultaneously an app and a service and worth looking up for folks interested in such. Mac users should be sure to check out Services such as: https://apps.apple.com/us/app/wordservice/id899972312?mt=12
And of course, Doom was fun even in 2-bit greyscale --- that's where it was originally developed and what the map editor ran on: https://doomwiki.org/wiki/NeXTSTEP
Lots of information at:
but I rather wish that there was an analogue for NeXT to the Mac's https://folklore.org/
"As Black entrepreneurs with Berkeley educations, the Adams brothers experienced a complex combination of both structural discrimination and privilege as they started Adamation."
As a NeXTStep user group leader, the usergroup scene is something else “in-person” that has been as altered as in-person offices were. Not lost or gone, but yes, different. Keep connecting, though — these are the “good ol’ days,” aren’t they?
He also had access to the Apple Newton team and produced https://beyondword.com/products/defying-gravity-31949 , which is also part of their collection at https://archives.stanford.edu/catalog/photo451_aspace_ref192...