2026 is the 30th anniversary of targeted advertising on the internet. Do we really need to post a new version of the "<free service> shows you ads based on your data" article every single day? This is not a revelation. You are not enlightening the dumb tech-illiterate masses. People already know, and they don't care.

AI aside, just the fact that people are allowing themselves to be moved to a method of search that requires them to be logged in is troubling to start with.