What’s crazy about it is that he already has more than enough money to do what he wants. He could scuttle his view-maxxing and just make what he loves to make and he’d still do well and live a lavish luxurious lifestyle with no worry for lost subscribers.

E.g., we see this with the way PewDiePie “retired.” My understanding is that he only makes videos that he wants and enjoys making these days.

But that idea assumes Mr. Beast isn’t just an amoral grifter who is in this job to do exactly what we see described here. He has no passion for making videos or the content of his videos, his passion is wealth and influence accumulation.

On the other end of the spectrum we see people like Technology Connections or Tim Traveler who are completely uninterested in sponsorships or marketing efforts and they get to just make the videos they love making. There is zero view optimization when Alec makes a 1 hour video about heat pumps. He knows there’s going to be massive drop-off and doesn’t care. It’s obvious to point out that Mr. Beast got his bag orders of magnitude above and beyond creators like that and could easily stop his insane operation and do the same thing.

You and I would call this a hellish nightmare but that’s not how narcissist and narcissist-adjacent folks feel about it.

> Being so obsessed with clicks and likes and retention and whatever. Then trying to earn money from it all

The pressure goes the other way around, though. Once somebody’s living depends on it, they have to make content that makes them money.

That's a weird thing to assume. Popularity and top charts are never about fun, it's hellish work and attention engineering. Music industry knew this since at least Bing Crosby.

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Same. I guess I’ll give credit to the YouTube algorithm; it knows what I like. And I guess it knows I’m not the right viewer for his stuff.

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MrBeast stuff is professionally produced. He is only the face and boss of a large company with a lot of employees.

I watch a guy solve a sudoku every day. The puzzle is always different, but conceptually it's just a minor variant of the same video. I don't watch Mr Beast or that sort of content but I can't judge anyone who does.

Lot of people like repetitive content it seems. And that goes for everything. I have no idea of music, but I have understood that people tend to listen to same genres inside which things are pretty much the same. Same goes for TV shows, soap operas and sitcoms are popular. Same thing repeated for countless episodes. In general lot of tv shows were a story of the week variety. Movies too. Sequel after sequel or some generic thing following same tropes and plot points... Oh and why not lot of books. Mostly same thing repeated in each book with slight variations...

I think people just might like formulaic repetitive content...

Children