I also give them praise, and sometimes give them pep talks. Like, hey, I know you can do this. Stop asking me for feedback, make good decisions, and let me know when you're done.
Anyway, why are you ashamed of it?
I feel free to curse at it precisely because I’m confident it doesn’t have feelings, and it’s like swearing out loud at an inanimate object like when a shoddy screwdriver breaks, or strips a screw, or whatever.
It's the fucking provider who took your dollars and handed you back a shit sandwich in return.