David Pogue is right, it’s very impressive. He and basically everyone else make the same comment, and I fully agree: it’s hard to remember to even use it.
I used Siri a ton before, but always for basically the same four commands. Create reminder, call X, send a text to Y, set a timer for Z minutes.
And after years of that, it’s hard to remember to do more. But when I do it can often shock me.
It’s not fast. Which is quite annoying for those quick actions I used to do. But I’m OK with that on my phone. Not happy with it on my watch.
It’s not ChatGPT 5.6. And I’m sure they’ll get it faster over time. But in my mind they finally delivered.
No one is ever going to just tell a phone to book a vacation for them. It won’t know what you want well enough. Planning is much more reasonable because then you can just adjust whatever you don’t like.
But as a demonstration, it certainly shows how far Siri has come. It probably would’ve just offered to do a web search before.
The things I’ve found it really useful for so far is the “find this piece of information that must exist on my phone somewhere, but I don’t have the slightest clue where“ kind of query.
I like how this is cast as a selling point instead of tacit admission that Apple is not on the frontier.
But hey perhaps i still don't understand your point properly
Low confidence: "Our engineers work tirelessly to ensure that frontier research doesn't step on the toes of users. It's a deliberate touch to keep people in the drivers seat, emphasizing the importance of human coexistence with technology. Apple Intelligence can never replace our users or the personal touch they bring, and that's what makes Apple products so special to us all."
High confidence: https://variety.com/2024/digital/news/why-apple-ipad-ad-cont...
It's the same flavor of ethics-washing that we saw with Mac LLM inference. Many people rushed to call Mac inference "efficient" when it put up worse per-watt performance than cheap GPUs. It was a marketing platitude to make people accept subpar performance. Same for calling Siri "ethical AI" too.
I find it pretty funny, but the author probably doesn't. Americans ought to know better than to utter "ethical" and "Apple" in the same breath.