Also don't people think these kinds of company names will backfire? Spoon bending is a con, is everything that the company does also a con?
Why Bending Spoons eliminated all job titles:
“At some point, we were looking for ways to streamline and simplify, and someone said, ‘Why do we even have titles? What's the benefit of titles?’”
“Let's not be arrogant. There's probably some benefit. What's that benefit? We ultimately determined that the benefit was that people needed titles for bragging rights.”
“So we just got rid of titles and told people, ‘You can pick your title for your CV, LinkedIn, whatever. We don't need to know. We don't want to know. We don't need to approve it. We don't want to see it. Just don't embarrass us."
“If you're a new hire, don't say you're the CTO because then people will question our integrity as a company. But as long as it's broadly reasonable, we're good. We have never reintroduced them again. We don't have any titles.”
“We never looked back. We probably saved easily hundreds if not thousands of person-hours in terms of defining different terms and having emotionally draining discussions with people. Never had a problem, not a single instance of someone complaining that we didn't formally assign to them a title ever out of, at this point, many hundreds, actually multiple thousands of people.”
It's actually the sort of thing that used to be common in small tech companies in the pre-dot com era. There'd be a budget for having business cards printed up, and people would get to call themself things like "Intrepid C++ Wizard", but from the point of view of the org chart / HR / payroll that they'd just be a senior member of the engineering team.