There are examples of this happening. Niantec built Pokemon Go, made a lot of money from, sold to the Saudi Wealth Fund for even more money, and then the company pivoted to selling all the map data for telling delivery robots where your front door is. I don't think that was ever the plan when Niantec were storing all that data to optimize where to put a Magikarp. it just happened that way.
Tracking wildlife is too much work because they don't voluntarily carry electronic tracking devices, and it often requires tranquiliztion or being subdued in some other way beforehand.
Plus the small number that do participate don't have credit card numbers and other financially exploitable data in their devices like most of the humans do.
But maybe that's just me being cynical.