I'm assuming they're paying much more than a football club.
There's also a legal side in this case because they're actually suing Broadcom: "Tesco claimed Broadcom hiked its VMware prices by about 175 percent in UK court filings."
This is just a much worse version of AWS. Obsession with maintaining some degree of physical control over infrastructure drives many organizations to absolute insanity. Skip the hybrid nonsense. Find a CTO with some balls.
A decent part of that is probably important to be working on the day of a football match. They already own a suitable building, probably with decent backup power, so running their own servers seems both more reliable and cheaper than renting.
Otoh, if they only need the servers to run while guests are attending matches (and other events), it looks like they do about one event a week from their calendar [1]. Why pay to have the server 24/7 if you only use it for maybe 6 hours a week.
With that kind of utilization, cloud may well be cheaper.
Reliability you can argue either way. Onsite has the benefit that there's no external network causing problems; however for a site like that, you're likely to have redundant high capacity internet providers so that's less of an issue. Certainly, when there are server issues, having them onsite provides more agency, but I don't think that means it's more reliable.
It takes a CTO with cojones to actually own your infrastructure.
Not to mention there are many scenarios where cloud connectivity is not an option.
I can think of a lot of easier ways.
Well... thank the current US administration for that one. The move they did with that ICC judge, cutting him off from anything digital, was a wakeup call for us Europeans that we can take nothing for granted any more.
How much was Tottenham using? Did the 85% actually cover the cost of their new CTO coming in and switching platforms?
It's very vague.
A friend of mine is a virtualization SME and from what I can tell you don't really save that much on the alternatives. Also, HPE sell VMware. HPE has a modular solution where you can pick the hypervisor you want to use, including VMware.
At my $dayjob we use Proxmox and it's good enough. I think Proxmox would be good enough for most orgs.
But my friend works with the tax agency and they definitely make use of vSAN, NSX, and all those nice features that puts VMware above the competition.
Nothing we can't google.
VMWare VCF is, let's say, $350/CPU core.
MVE is $600/socket, so at 32 cores, that's $18.75/core. At 64 cores, $9.38.
An 85% reduction in licensing/support fees is plausible.
100% was already possible, just not with 24/7 support.
It's also worth infinity to switch from anything proprietary to open source. The claimed advantages of whatever proprietary product never really exist. You always get more value by paying developers instead of paying rent.
...And tolerating license audits. It boggles my mind that people are willing to tolerate some douchebags from MS or anyone else to come in to your office and turn over every rock and look through all your books, and you PAY them for this!
So only a matter of time until they have to migrate again.
https://www.nytimes.com/athletic/7542593/2026/09/02/tottenha...
($405M in gross transfer spend in this summer's window)
Or else some insider assurance that they'd get so much money from government or some big customer that they could run their products into the ground no matter what. But enterprises are not as locked in as people think.
Let's say that VMware had a $10B revenue with a $9B operating cost. If 0.1% of their megacorp customers is responsible for 20% of that revenue while only being 1% of the support needs, then ditching the other 99.9% of customers reduces revenue to $2B while the operating cost can be reduced to $90M - increasing profit from $1B to $1.91B.
Those huge customers are quite locked in, so you can squeeze them for a couple of years before they leave. They have their own in-house support teams, so you can cut all L1/L2 support people. You're killing the product, so you can cut all developers except a handful to patch CVEs. The smaller customers who are leaving are doing some after a massive price hike, so you get a nice one-time renewal bonus while they desperately try to move to alternatives.
No need to do any shorting when you're generating massive profits for a couple of years. The plan when VMware is dead? Cut up its corpse in tiny parts, sell them off, buy another company, repeat the same strategy. As long as the total money they manage to extract from VMware is more than its acquisition cost, Broadcom has succeeded.
It kind of makes sense, if you're using VMWare, your choice is to pay a ridiculous but fixed/certain sum, or embark on a risky migration project that probably involves hiring a bunch of people, could take longer than expected, might fail, etc.
VMware Workstation has historically been the most "it just works" option if one needed solid USB passthrough support. I've bought my own license for about 15 years because of that. Obviously I won't be doing that anymore because I refuse to subscribe instead of buying a permanent license.
I've been out of the infrastructure engineering space for a long time, but when that was still my career, vSphere was extremely reliable and easy to manage. When I've poked my head back in during pen tests since then, it's seemed like that was still the case.
Feels like Broadcom wants to use the Microsoft/Oracle/Cisco business model. They'll probably get away with it (at least for awhile) in the enterprise space, but they seem to have reached the same conclusion as me - Workstation and Fusion don't have enough exclusive aspects to be make the consumer market worth pursuing.
https://blogs.vmware.com/cloud-foundation/2024/11/11/vmware-...
But you'd not be making money shorting Broadcom (AVGO); they're up on the year and YTD. They're an "AI stock" now, doing custom silicon for AI companies, and that's all that matters.
VMware is just going to be squeezed, rather than trying to acquire new customers. The entire corporate market is almost a rounding error compared to how big the datacenter boom is.
For the love of god keep Gen AI off of infrastructure...