Yes, and we usually don't start comparing them to the market leader before they've even said what they're going to make. A lot of companies have hired ex-Apple engineers, have tried to emulate Apple's designs, and have tried to capture whatever it is Apple captured to get where they are... so far none of it has really worked. Why we'd assume OpenAI will be any different, when they haven't even showed anything to the public yet, is beyond me.

They hired Jony Ive... but so did Ferrari, and people seem to hate that design. So he alone clearly isn't the key.