When I search a local retailer I want to see things that are local, available in store first and foremost.
Personally I'm finding online shopping to be much more annoying than it used to be. Always feel like I'm not getting shown what I want and am instead trying to be upsold or manipulated into buying more.
So I just don't shop online much.
I've gone back to making orders by telephone. I prefer it if it's something I know and it's much easier as long as you find a company that actually has people on the phones. I'd rather go with a small company that actually has customer service anyway.
I've had a few people get mad at me that I've called them and direct me to their website instead, I just lie and tell them I don't have a computer. If that doesn't do it, we'll they've lost a sale.