Replicating software with AI is not zero cost issue. Not only do you need to pay for tokens used, but still have in-house tech and support costs to consider. Unlikely to be a strong business case for replication on those cost/ROI basis alone.
I am self-employed but I'm tempted to replicated buffer in-house for my social media management. I feel that they are adding a bunch of pointless features while the core of the product is less and less stable.