It’s not a bad premise. We are both retired tech workers who are doing alright, and a few low-dollar subs won’t having us in the bread line. But where I might let a sub slide because we might use it occasionally, now you have to earn your keep (buh bye, Netflix!). T-Mobile raised rates
again, after promising “we won’t raise your rate”? Hello, US Mobile!
My point being that once some trigger is pulled, folks take a harder look at what they’re paying for. For us, it was retirement and “again, T-Mobile?”, and for others it might be the economy in some form (job loss, inflation, et al.)