> For the first time in Gallup’s trend, a majority of Americans, 53%, say drinking in moderation, or “one or two drinks a day,” is bad for one’s health. Just 6% say it’s good for one’s health, while 37% believe it makes no difference. Today’s belief that moderate alcohol consumption is unhealthy follows increases from 28% in 2018 and 39% in 2023 to 45% a year ago. By contrast, from 2001 through 2011, the percentage with this view hovered near 25%, roughly equal to those who considered drinking beneficial.
https://www.bmj.com/content/390/bmj.r1247
https://news.gallup.com/poll/693362/drinking-rate-new-low-al...
There's lots of it but people who don't know wine struggle to learn and understand the differences. There are tons of indistinguishable brands. Wine is associated with fancy dining instead of fun and parties.