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He’s not the only one for whom fringe projects come with high expectations. Elon Musk’s SpaceX is snaking out in multiple directions too, to fund his long-term hope of colonising Mars. The difference is that Musk has done multiple things rather well, from making cars to launching rockets. Zuckerberg’s extracurricular record — think of the failed Metaverse — is less persuasive.How does this make Zuckerberg the king of the side quest, exactly? It sounds like all of his side quests are failures.