>According to the people familiar with the matter, resources have increasingly moved away from the existing Nova models and toward a new frontier-model effort led by researcher Pieter Abbeel, who came to Amazon through the acquisition of AI robotics startup Covariant. Known internally as Frontier Model Research, or FMR, the initiative has become a top priority this year.
Building a commercially viable foundational model business is one of the hardest things a company can do right now. Amazon's bread and butter was, is, and will continue to be building out the hyper-scalers. Amazon is actually well diversified already. They have a juicy stake in Anthropic over multiple rounds of investment since 2024.