I found a copy of Encyclopaedia of Typefaces by Jaspert et al. in a second hand bookshop. My partner went and paid for it while I went outside for some fresh air. Apparently the young girl at the till saw the book and said "ooh, let me see if my favourite is in there" and proceeded to find Goudy Old Style which she said is in the title card of Blade Runner. It's a shame I wasn't there because I would have asked her how do you know this?! Are typefaces/fonts trending at the moment?