Pretending that the thing you want to be true is true so people who don't have the attention bandwidth assume it's true. Similar to a foam sword I guess.
The more humans are afraid of losing their jobs, the more management sees it as a signal to make them lose their jobs. And the techbros plans of lying and deceit work.
While, actually learning how these things work is effectively verboten. The LLMs lose their mysticism and turn into the tools they really are. But the techbros can't have that happening.