Bookies don't really care about winners and losers. They just try to balance the money being bet on each side.
Bookies make their money from the "vigorish" --- and a good bookie will win every time.
These days i heard, no one even tries. Not that it's impossible to make a profit - it's just that automated betting on a fresh line is impossible to conceal anymore and you are banned after 1-2 bets.