Basically, we've done our experiment of hyper-disposable consumerism. It was great and the world has gotten richer. But not it seems like we should parlay that benefit into transitioning into a new era of quality.
Me, personally, I seek out first Swiss brands then German brands when buying most things. I'm willing to pay extra.
In fact I'm a little pissed off this week because I ordered some oxygen absorbers off a Swiss website that listed a Swiss address but they were shipped directly from china. Investigating the site more closely, yeah, it's just a fake website made to look Swiss.
Walmart has larger boxes, and less contents, universally, for pretty much everything in a box, and they charge 1/3 more for their 2/3rds of what you get everywhere else. They make nearly 50% more profit from that little slight of hand. And try discussing this with any shoppers and they will say "but the box is bigger", <- actual statement from a CS PhD, demonstrating how it does not matter your education, once outside of that specialization you're an idiot.
One thing I have noticed is that 5lb bags of flour/sugar haven't been standard in a hot minute.
Example:
https://www.reddit.com/r/harborfreight/comments/1v1ujxe/hmmm...
Which directly contradicts the blog's post about Knipex never selling-out on quality:
https://www.worseonpurpose.com/p/your-power-tools-got-worse-...
>Knipex is family-owned out of Germany. They make what many consider the best pliers on the planet. Part of a larger group (Knipex Group) but not publicly traded, not for sale.
Price is a clear and obvious thing to measure, quality is much more difficult. Consumers get little or no formal education in quality, and advertisements (and even review sites!) almost never address it properly. Any review site that is paid for by ads or affiliate links has the default position of trying to get you to buy something.
How can you possibly know if you’re getting a quality product when the reviews you’re reading are for a model that doesn’t exist anymore, or are meaningless generalizations about a mega conglomerate? Saying “Brand X sucks/wins” only has the potential to be meaningful when it’s a single company in a single area and that has made that exact model in the same way for longer than your warranty on it. “Whirlpool sucks/wins” is as meaningless as reading “Water tastes good/bad” from everyone on the planet.
Most consumers, me included, are not making purely rational decisions based in price and quality, even in domains where they are qualified to judge quality.
A company makes a really good product as first challenging incumbents. They get so big, they eventually become the incumbent. All this time, they’re probably losing money on the product or breaking even. Eventually, investors will want returns on their investment. This will first happen with prices increases to save the quality of the product. Once they can’t raise prices anymore, the quality will be decreased. By this point, the brand is strong enough to get sales even on this worse product.
Then another company will come in and make the same product but better than the incumbent. The cycle continues.
My point is find these new companies that are trying to get market share by making a higher quality product. And if you really like that product, buy 2.
One thing I like about Mr. Sapp’s work at Worse On Purpose here—he (or perhaps his LLM, or perhaps he’s LLM) gives considerable attention to firms that don’t do it that way. Where:
> Quality, ownership, and stewardship all check out. […] Most of these are family-owned, trust-owned, employee-owned, or publicly traded with a long track record of not selling out.
It’s useful to have actionable alternatives, and I put more stock in his organizing thesis given how well its brand preferences line up with my own.
Companies get to choose what products or product qualities to make. If I, a consumer, want or need a product, I can only choose between what is made available to me by the companies.
It certainly doesn't help that it's nearly impossible to tell what is or isn't a quality product before or even after you buy it. What am I supposed to do when I buy a new power tool? Rip it apart and inspect all the parts to determine if it's "quality"? How am I supposed to tell if it even is "quality"? I'm not a manufacturing or engineering expert. Even when you think you're buying quality, it's not most of the time. Companies sell shit products at premium prices all the time because almost no one can tell the difference.
The existence of that desire is an untapped market opportunity.
And yes there are ranges of quality in almost every product you can think of from fishing rods, to furniture, to diapers. And theses brands clearly compete with cheaper options and still have strong businesses.
If this was really the truth, the brand names wouldn't matter. But instead the brand ends up as the sole desirable target in the corporate sales.
I think the more likely answer is that being an expert judge on a product's quality is just very hard.
More so when you have to buy it before you can use it.
So people tend to trust brands they've had good experiences with, or heard others having good experiences with.
The greed here is in leveraging that trust to sell a shitty updated version of the product.
Someone linked to The Market for Lemons below. This is exactly right. We now live in the World of Lemons. Everything is lemons, because we can only properly judge quality for the tiny number of things we truly care about. For everything else, we just buy the cheapest thing, because by definition we don’t care enough to do otherwise.
The only possible solution is to buy less stuff, to the point where you have the capacity to care more about each thing, and enough money to pay for these things, which will inevitably cost more.
But then that means making peace with the idea that not having a thing can be better than having a crappy thing. It’s a tough sell to the consumption mindset.
Ethical attestations about treatment of workers, animals, and environment are not always honest. Design flaws may not become apparent until the product has been in use for some time and longevity may only become apparent after many years of use, by which point the newer iterations may be qualitatively different.
It used to be that one could invest time in identifying quality brands, but many brands now are simply a temporary asset to be quickly squeezed of value.
One could also blame corporate greed here as well, choosing to keep those extra profits or distributing them at the executive level, rather than increasing wages for employees to maintain their buying power.
So instead of more money to buy better quality items, we get things like Temu as the answer, selling trash and framing it as “shop like a billionaire.”
So for instance see the Phoebus Cartel. [1] It was a cartel in the US (and Europe) including General Electric, Philips, and others that engaged in a wide-ranging conspiracy to exploit the market for lightbulbs. They intentionally lowered the quality of bulbs, driving planned obsolescence and thus increased sales, and even engaged in spot [un]quality checking of cartel members to ensure that nobody's lightbulbs would last too long.
In modern times I don't think companies would usually be so overt, but there's nothing illegal about unspoken cartels doing the exact same thing. For instance even in the video game domain, up until the PS4 era major players used to subsidize game console hardware to a wide degree. Then with the PS4 Sony stopped stopped doing that, and simultaneously so did Microsoft. In a competitive market that's exactly when you'd go subsidization to the extreme, to clinch the market to yourself. But so long as both companies agree to stop subsidizing hardware, then they both stand to make a whole lot more money. And that's exactly what happened. In the end, the consumer ends up with worse hardware, pay more for it than they would in a competitive market, and companies make way more money. I think that makes it fair to blame corporate greed.
How do consumers lack the ability to choose what they want? Of course unless, you think they are dumb because they don't choose what YOU want them to choose.
But one has to recognize that the weakening of regulatory enforcement, reduced labor bargaining power, increased pressure for quarterly earnings, and less aggressive antitrust enforcement - all developments I associate with the broader neoliberal shift and the retreat of social democracy - have greatly contributed to what we now call the enshittification of products and services. My use of the term extends beyond Doctorow's original definition.
The other side of this is that consumers don't have the information required to properly differentiate between competitors. If I'm shopping for a new TV I have no idea where or how it is made which is why so many people default to brand names as very rough proxies for quality. That information asymmetry is exactly what websites like this are trying to combat, but it's clearly an uphill struggle.
I think one of the big ones is rent. Suuuure you can just take some months to invent a product, but if you start with a $3000 loss per month, that's a high bar to clear.
Another one is lack of pressure. The person who invented the TV was surely thinking about how much money he would make or how much he would change society. But now there are so many TVs for under $500, what would I really add by making a new one that wouldn't have been optimized and battle-hardened and would be otherwise identical to all the others? (From the reverse side too, why would I buy a $1000 TV identical to a $500 one? Market for lemons. Fairphone's in this position.)
This is a question of access to capital. Since we're all on the VC site we should understand how that works; for things like that it's very important to get "angel" investors who are comfortable putting in less-than-six-figures to get a product to the stage where it is proven for bigger investors.
I'm glad that everyone's quoting Market for Lemons now, but it doesn't quite apply to Fairphone. Fairphone aren't trying to cheat you, there's no information asymmetry here; they're just providing a feature ("fairness") which you can't easily get elsewhere and that turns out to be really expensive.
At the other end of the "market entry" problem: this is why RAM is so expensive right now, you can't just spin up a new DRAM line in your garage even if you're Sam Zeeloof.
Not to sound overly cheerful, but shout out to my Makita DHP484 combo drill/driver and 100 piece bit set that, for a low three figure price, is far more powerful and capable than the noisy old corded monster it replaces.
I guess you could say this site is… worse on purpose.
And then the company proceeds to exploit that reputation for all it's worth, by making the product cheaper to make, while keeping the sale price the same, knowing that it takes a long time for the reputation to catch up. But eventually it does and the brand is basically defunct. Used up and discarded, being drained of reputational value.
Buying a cheap tool at Harbor Freight first and then going for the more expensive tool is a good way to save money.
But "worse on purpose" products typically decrease the quality (and cost to make) without decreasing the sale price to match. It's exploiting the product's reputation for being premium not minimum.