Why: self-hosting mail usually means assembling Postfix, Dovecot, a spam filter, a groupware/webmail app and SSO yourself, then maintaining the whole thing and keeping it secure. This is that stack integrated that includes security you would otherwise pay Proofpoint/Mimecast/Barracuda per mailbox for.
As far as the business model is concerned, the Community Edition is free under AGPLv3 and is the complete product, not a demo. There's a paid Pro tier with operational add-ons that businesses and MSPs would care about like time-of-click link protection, a firewall/IPS UI, org-wide signatures/disclaimers, LDAP auth. Self-hosters don't need it, unless you want it ;)
On AI, since it always comes up. The project predates the current AI tooling by years. I used Claude on the Docker release for code review, optimization and planning, and it's credited as a contributor in the repo.
Happy to get into architecture if you wish. Feeback and questions are welcome. Thanks!