Super piece. Well worth reading. I keep wondering if there's some structural economic fundamental that disperses money the way it does. Is the dispersion purely a consequence of the attention economy? Probably, but I'm guessing. Engagement and outrage always sell, but so does visibility, and how one becomes visible. I guess that's come down to advertising, brand, and the platform algorithms that present the content and create or amplify the brand. I get why OC finds it tiring and depressing.

I think there is a flaw in thinking that "Creators" have some intrinsic value. The reason the middle gets pushed out is correct in this article but it is missing an important point: there are too many creators.

That is why the top gets heavier and the bottom spreads out.