When does a feature that simply makes your product easier to use cross into a territory that it's illegal?
What about media previews, in a platform like reddit if you can preview or expand media directly from the main list is that an “addictive feature” or just convenient design?
also interested in the larger economy, if you create a plugin that restores or adds infinite scroll to a website could you be liable for providing illegal UX?
EDIT: to clarify I'm not really griping on infinite scroll in particular, more the difficulty in regulating postitive UI/UX. Dark patterns are relatively easy to identify. If the unsubscribe button is hidden behind 3 screens and is in 3 point font that's pretty clearly a dark pattern. This seeks to regulate the opposite basically "your platform is, too easy, too good at serving your content"
This is much harder to categorize and has fuzzier boundaries. For example imagine if it applied to remembering your login for more than 24 hours. Certainly people would use your service less if they had to continuously authenticate. Are long-lived sessions good UX or encouraging "addictive" behavior?
Instead, a scroll should give you a break before heading into the next video. I'm willing to bet this would help severely with addiction. People are then forced to reconsider whether they actually want to play the next video. "Done" should not always lead to "here's the next stimulus". That's what's addictive. The brain isn't made to break out of that loop easily.
I'd fully support removing infinite scroll or even just banning it from under 18 year olds
When I’m trying to do something constructive, like search or browse, infinite scroll is IMHO disastrously bad. You can’t keep your place in the list, or jump ahead/back.
If the order changes, all bets are off regardless of pagination or infinite scroll.
Same as if you are scrolling and have reached result 20 And want to load more.
if i refresh the page it should be almost the same. maybe a couple new things at the very top, but i should still be able to find the thing i was just looking at.
by comparison, facebook auto-reloads while you're halfway down a page, and wont show you any of the same things. its an incredibly poor experience
It is the algorithm they attach to infinite scroll which is problematic. It is not a UI design problem.
It won't, become some parties are proposing a narrative of "shielding the innocent from harmful content" (such as themselves).
keir starmer seems to suppose nudity would be indecent, against an implicitly stated decent itself and british politics.
Age verification and how enthusiastic gov'ts are about it is concerning.
- would they be able to make as much as they do now? I think it would be significantly less.
From Meta's official Financial Report for 2025 [0]:
Total Revenue: $200,966 Million
-Advertising: $196,175 million (97.6%)
-Other rev: $ 4,791 Million ( 2.4%)
[0] https://investor.atmeta.com/investor-news/press-release-deta...
I think a better solution would to mandate that platforms offer a ranked feed and a chronological feed and make the setting sticky for users.
I think giving users the agency over how much they consume is good but mandating a “UX” pattern feels too specific.
personally I am against internet identification, and I think teenagers should be allowed on social media, so I have to ask: why only children? if these features are so bad, ban them outright.
on removing possible UI design choices for social media companies -- i have a very small violin on hand.
It’s like listening to the lawyers at a cigarette manufacturer, car manufacturers fight seat belts or gun manufacturers in kindergartens. The change is coming because real people are pissed.
(Actually, sometimes the "paged" interface in "infinite scrolling" systems is available, only hidden. There for the benefit of people like us, those who would find it and exploit it.)
Here's how to solve this ...
Social media companies measure engagement. Decide what the safe metric is, pass laws that hold social media companies to that metric for whatever age or demographic. Apply fines proportional to revenue when they are found to exceed the metric. Fines can't be reasonable to the cost of doing business.
That stops any social media company from incentivizing employees to increase engagement for that demographic.
The tech giants have flown to close to the sun, real people are pissed.
EU Commission: addictive design Instagram and Facebook in breach of the DSA
https://ec.europa.eu/commission/presscorner/detail/en/ip_26_... (https://news.ycombinator.com/item?id=48858292)
> The investigation focuses on features such as infinite scroll, autoplay, push notifications, and the platforms' highly personalised recommender systems.