Okay this is very weird and even weirder to post to HN, but I don't know where else to share it (and I don't use most 'social media') and I'm really quite intrigued with what I've found, and would like the help of the community to determine how what I found is even possible.

I'll try to keep the description brief - as you'll be able to test this yourself and determine your own theories for the cause of this.

So I'm browsing YouTube and come across one of a zillion channels that looks clickbaity - 'Hook Global'. (This is NOT a promotion for it. In fact, I'm suspicious they're apart of what I've discovered.) Out of curiosity, I do on a rare occasion go to a channel's page and read their Description. As expected, this one has the atypical droll self-promotion.

I wanted to find out more about them, so a typical Google search I did. Down the rabbit-hole we go...

I had to do query:

> `"Hook Global" -site:youtube.com`

being they're a YT channel. My first search result showed a Linkedin item, which I later learned is their company page on LI. Skipping that! - for now.

Curiously, my second result was exactly this: https://www.hoover.org/research/michael-mcfaul-whether-us-helps-ukraine-comes-down-idiosyncrasies-mad-king

The only reason I clicked this link is that in GSearch's (what is it called - 'result summary'?), part of the "intext" is -

> "Go to channel Hook Global"