If you read the splogs you'd think it is all about the "zero-shot" scenario where you write a prompt asking what decision you want the model to make. Yeah, it is amazing that it does so well with so little input, but side by side "many-shot" models that learn a decision surface in hyperspace beat the pants off "few-shot" models that look at nearest neighbors and "zero-shot" models that do whatever they do. It's not even close.
The reckoning for generative AI may near and it might be like something right out of "Where's your Ed at?" When people see honest prices for current models I think a lot of people might decide the juice isn't worth the squeeze. The story in the next few year is not going to be bigger models that only Elon Musk models but a relentless fight to get costs down.