Which of these is it?
> I reached out to Apple via their trademark complaint form a week ago. All they seem to have done so far is forward my complaint to the author of the scam listing.
What else would you expect them to do in that period? You told them “App X is breaking trademark Y that I own and I didn’t give them permission to do so”. They can’t take that at face value, so they asked for a rebuttal. A week isn’t too long a period to give them to reply, isn’t it?
So Apple should really be taking action on both counts, in my opinion.
OK.
> when it isn’t
Isn’t that what Apple must check and may be doing by “All they seem to have done so far is forward my complaint to the author of the scam listing” (depending on how they worded that)?
Also, all you formally complained about is a trademark infringement. Global trademark law is complex. Maybe somebody else managed to get a trademark with the same name, too? I guess that’s unlikely, but Apple can’t assume that.