> Employees had been growing concerned that the number of Game Pass subscribers had peaked, according to two former employees. Later, millions of customers canceled their subscriptions after Game Pass announced last October it was raising prices by 50%.
> Underlying Game Pass’s problem was a central flaw, according to the people. While consumers might be willing to pay a monthly fee to Netflix Inc. to stream thousands of TV shows and movies, most gamers don’t take the same approach, preferring to stick with a handful of favorite games they play on repeat. Research from Circana shows that the majority of US gamers buy two games at most per year and a third of the market doesn’t even purchase one.