The TripAdvisor spokesperson said people can just look at the reviews, "eliminating any need to blindly trust AI-generated content." How about these clowns just fix their harness instead?
It is a big problem that the uncertainty in the text produced by LLMs isn't surfaced to users. It is also a big problem that companies think that shoehorning AI summaries everywhere is a good idea.
1. Booking websites want to convert more users
2. Hotels will get angry if a booking website's AI summary is negative
The only reason people go to Trip Advisor is because these are real reviews from real people.
Adding an AI summary that is lying (whether deliberately or by incompetence) about what those reviews say, means they now have a site that can no longer be trusted.