It's like a trader giving away their amazing trading secrets. Trading is a zero sum game, so if your trading is really that good, giving the strategy away should be the last thing you do.
The charitable conclusion is that the peddler of this stuff is stupid, and the customer is genuinely taking advantage of the seller (i.e. the charade will collapse soon, the customers will grab all the value). The non-charitable conclusion is that they are not stupid (which means that customer is the mark). I don't get it.
zo is cool but likely doesn't magically have long term value either
I'm not sure what other people find useful about this kind of system being full service
Yuck.