That's why Xiaohongshu bought the World Cup distribution rights, even though its core users are female-skewing, lifestyle-heavy, and many of them are not just uninterested in football, but openly annoyed by this kind of male-coded sports content.
Sports gambling addiction is a way for red on red princelings to win all of China as Xi Jinping had done to prior Coomunist Party leadership factions. Things are not as they appear.