As you'd expect from any viral headline there are things that invite misinterpretation. From the article:

> when [...] expressing both figures as rates per 100,000 people, the picture shifts. “Gun deaths in the US are now slightly larger than European heat death rates,” she wrote.

> What the data is actually showing, she argued, is something simpler: status quo bias. [...] Europe would never absorb tens of thousands of annual gun deaths without demanding legislative action. America would never absorb tens of thousands of annual heat deaths without demanding someone install a thermostat. [...] Things don’t have to be this bad. It’s a choice.