I have bought advertised things, but never through the platform. Like, I discovered The Vegan Butcher, Ohuhu alcohol markers, and a Tatoo convention. All things I would have known also through Google. Is that enough to sustain a 24/7 economy based on ads? What's the real ROI? Who spends that much money buying stuff from socials?

Nor have I, I’ve never even willing clicked on an ad, but I see countless others do it when I watch over their shoulder.

I’ve also seen seemingly normal people argue in favor of user tracking and data harvesting so they could get ads that were more relevant to them. They claimed they genuinely found them useful.

I have never performed a religioua ritual yet I see religion everywhere.

Me neither. I'm also surprised at how basic they are: they either show me the last product category that I've searched for (for weeks even after I completed the purchase) or random stuff.