(2) IRL I meet a lot of women, especially 20-somethings and 60-somethings (No Kings demo) who lead conversations with duckspeak about "white supremacy" [1] and such. It makes my son see red. I find when I bring up the concept that I hear so much of this on social every one of them will say "I hate social media" and once you get into specifics, experiences the conversation always becomes productive.
There really are influencers who are invested in the retweeting world but there are a lot of people who just get swept up on it.
[1] had BLM framed the problem as "police violence" it could have won, I mean, blacks have a higher rate of getting shot but more whites get shot. If they weren't busy telling 80% of people who have little to do with the problem that they are the problem it would have gone very different. The strategy they took is right out of the playbook of the loser of a pro wrestling match.