But it means that every single cell gets even use and there are no write amplification and it doesn't expose controller or usage characteristics.
Depending on use it will most likely fail way earlier under more normal conditions. Not saying that filling a drive time and time again is completely abnormal, but it the nicest thing you can do to an ssd in many aspects.
This is detailed in the thumbnail of the YouTube video embedded about halfway through the article.
You can only cheaply do so with free blocks, and if 70% is occupied you can only spread it out over the remaining 30%. After you've done that for a while you'll have to rearrange existing data which incurs more writes and less performance. And fragmentation is still an issue.
There are tons of tradeoffs - which will be better or worse for different workloads. But to assume that it wear perfectly, which most people seem to do because it is easy, isn't particularly realistic.
Sequential workloads and just filling the drive over and over are very different still.
So if you fill the drive over and over using sequential writes you can expect way more endurance than if you write random blocks.
Much less surprised after reading this; MLC is quite durable. Not as much as SLC, but still much better than TLC or, heaven forbid, QLC flash (which is trash).