Having a light truck really comes in handy, this might fill that need. Range wouldn't be an issue most of the time. Just depends on how big the market is with these groups:

Young people: affordable, useful for moving (dorm, apartments, etc.), outdoor activities.

Wealthier w/ land: cheap enough to be a 3rd (4th?) vehicle useful when running to Home Depot or Ikea to get stuff.

Is this pricing based on the release of the 1988 Toyota pickup base price adjusted for inflation? It's almost spot on.

You would think we would have gotten more efficient with manufacturing and stuff.

I wanna see a bigger market distruption though.

Billionaires do your part give us this truck cheaper. Everyone needs standard pickup truck.