I became a baseball fan when I was nine years old and that lasted for thirty years. About 4 years ago I stopped watching the games because I couldn't stand the announcers reading ads during the inning, sometimes between pitches.
I don't mind a 3-5 minute commercial break I can mute and ignore or skip with a DVR buffer. Traditional TV commercial breaks are the most benign. But I can't listen to 5-10 second micro-ads that can come at any time. The fandom has left my body.