I have to imagine people are also sick of "youtube face" and the clickbait of it all. Some of the newer features on YouTube make it easier to find the 5 second clip that answer's the clickbait title, buried in a 45 minute video. AI summaries also help cut through the noise of an otherwise boring video with little to no entertainment value.
Fed up with all the people reading obvious AI scripts has pushed me to completely disable my watch history to eliminate recommendations and stick only to my subscriptions. Berm Peak has been one of the channels I've been watching a lot of, as he seems pretty authentic and entertaining, despite me not actually being a mountain biker.