''There are two beneficiaries of this. One is the grifters who are monetizing. They are engaged in this activity because it is financially profitable for them,'' said Aengus Bridgman, director of the Media Ecosystem Observatory at McGill University in Montreal. ''The other is the platform itself... the ad revenue monetization around the attention that they're getting.''
Unfortunately, those grifters have chosen a particularly loaded political topic in Canadian current events on which to flood those who are easily persuaded by online slop.