62 pointsby thm2 hours ago16 comments
  • saurikan hour ago
    Maybe trying to engineer addiction is what should be illegal, and if you want to question "how do you define whether something is addictive" you don't need an objective measure: you determine whether it seems like the people making the product seem to think that's their goal.
    • threwawew8 minutes ago
      I would argue that intent should not even matter. Whatever punishment/consequences are deemed appropriate, they should apply based on the system's actual exploitation of addictive tendencies in humans. Otherwise you're just incentivizing people to get better at covering their tracks.
    • legitsteran hour ago
      This applies to any business that wants a repeat customer.
      • techblueberry24 minutes ago
        You’re implying there’s no distinction between addiction and use. And I think you’re excessive cynicism is just wrong in practical ways,

        I always buy my nails from Home Depot. I’m not addicted to nails. Home Depot does not reasonably think they can get me addicted to nails.

      • RajT8839 minutes ago
        You are right! We should regulate all businesses the same way.
    • tetris11an hour ago
      "you know it when you see it"
      • saurikan hour ago
        I guess I worded that poorly; it isn't merely that we don't need an objective measure: we literally don't need a measure at all, as the crime would be attempting to cause it, whether or not it was even possible to do, and so we simply do not care if the activity was addictive. If you are going out of your way to exploit the psychology or physiology of other humans in an attempt to use that to sell your product, maybe that is what should be illegal.

        This would then mean that "our expert witness has strong evidence that my client's product area is not 'addictive', so my client could not ever be said to be engineering addiction" would not be a defense any more than "the plan my client came up with to kill their alleged victim could not possibly have worked, so my client can not be charged with attempted murder" is (at least generally, afaik) not a defense.

        • j16sdizan hour ago
          This just shifts the question to: what counts as attempt to cause an addiction?

          Does writing a book aims to make people read addictive? Try to design a gym class that makes you feel good about yourself so you will come again?

          You still need to define what is addictive

          • saurik39 minutes ago
            Ok, fair, so, to try to apply this to my analogous crime: I would agree that attempted murder does need a definition of "murder"; but, the crime does not care whether your specific plan would have led to an act of murder, only whether or not the defendant was trying to murder.

            We thereby do not necessarily need a way to know whether reading--either your book or any book--is addictive or not, but only the extent to which you were going out of your way to make it addictive, for which I think it might then be OK to have some specific-yet-contrived definition that is difficult to apply to any specific product but feels like a wrong thing to do (maybe my "exploit human psychology or physiology")?

          • card_zeroan hour ago
            The above phrasing, an attempt to "exploit the psychology or physiology of others", works fine. It's a form of fraud, or scamming. Is an attempted scam a crime? I guess probably not, oh well.

            I don't believe devices are addictive, but that's irrelevant to Satya Nadella believing it and trying to exploit it and thus being a scammer.

            It's going to get fuzzy around whether entertaining somebody counts as exploiting their psychology. Obviously it doesn't, but that would rest on reasonably assumed consent.

            ※ People do get sentenced for attempted fraud, but that's for more blatant things like trying to extract money from an unwitting victim's bank account, rather than just saying "we must figure out how to commit some fraud".

      • vitally3643an hour ago
        Shockingly, a huge amount of human behavior cannot be strictly defined and is best evaluated with situational, subjective judgement. Crazy.
      • dmbchean hour ago
        More demonstrating intent
  • stevenkkiman hour ago
    Step 1: make copilot in window actually useful.
  • noitpmederan hour ago
    Literally every company on the planet would jump at the chance for their product to be addictive.
    • yoyohello13an hour ago
      No that’s just the goal of bad companies. I work for a company that does not, in fact, want our product to be addictive. We want our product to help people. Stop normalizing this behavior as ‘just business’ and start calling out bad people for what they are.
    • chatmastaan hour ago
      Yeah but you’re not supposed to say it out loud. The bigger part of this story is Nadella saying (paraphrased) that he has no clue who wrote the document and that guy should look for a new job.
    • Defletteran hour ago
      Who'd've guessed that the profit motive being the primary if not sole concern would sometimes (often) create incentives that are hostile to humanity.
    • whynotmaybean hour ago
      Imagine a world where every car company would get money every time someone uses their car.

      Instead of monthly subscription for self driving or heated seat, it would just cost a few cents a minute.

      This would be a strong push to try to destroy public transportation everywhere

      • gruezan hour ago
        >Imagine a world where every car company would get money every time someone uses their car.

        So oil companies? Moreover car companies do get more money with more car use. More driving means more parts required, more servicing needed (from their dealership network), and cars that need to be replaced sooner. It's not as instantaneous as uber charging your card every time you do a ride, but I don't see how that makes a material difference.

        • whynotmaybe37 minutes ago
          They don't get everything, spare parts are made by other companies, same with tires, servicing can be done outside their network...

          Microsoft handles more verticality.

      • onetokeoverthean hour ago
        [dead]
    • danoramaan hour ago
      I don't think that's actually true. Heck, from my own experience, I can definitively say it's not actually true. I've worked in several organizations where I helped create and sell products whose job was to provide value, then let people get on with their day. I wouldn't have worked at those places otherwise.

      Not saying that intended addictiveness is not common, but let's not normalize corporate sociopathy.

      • trumpdongan hour ago
        That's because your employer doesn't think they can ever be addictive.
        • danoramaan hour ago
          No, it was because they weren't supposed to be. They were fulfilling an actual need and creating value in a way that wasn't intended to be addictive. And I was a co-founder of some of those orgs and products, so it wasn't about my employer.

          I know it's hard to believe that not every organization is sociopathic, because many are (the larger, the more likely to be). But not every one is.

          • yoyohello1335 minutes ago
            I think the most disturbing aspect of HN is how so many people seem to believe that anti-social behavior is rational. There is this weird dichotomy that you are either a money hungry behemoth or destitute out on the street. My company is a not-for-profit, we put our revenue back into the local community, our employees make a great living and we still have year over year growth.
            • trumpdong30 minutes ago
              Evidence that anti-social behavior is rational can be seen in all the successful anti-social people, like Elon, Donald, Jeffrey and William.
  • lousken12 minutes ago
    Well they just achieved the opposite of that with github copilot, congrats
  • HlessClaudesmanan hour ago
    Copilot, I want you to find product market fit, don't return an answer until you have found it.
  • satvikpendem44 minutes ago
    There are some good books on how to make products addictive, like Hooked. What's funny is the author, I guess, got backlash or had remorse writing that book so he put out another book called Indistractable but it's plainly obvious that you as a user would not be able to compete against legions of psychiatrists in these companies whose goal, day in and day out, is to addict you.
  • legitsteran hour ago
    I'm not sure what the smoking gun is here. Usefulness and dependence are mostly interchangeable. I'm "addicted" to computers, indoor plumbing, headphones, entertainment, etc.

    The crime here seems to be that they used a wrong word - would it have been better if they used "snackable", "irresistible", "enthusiast", or "binge-worthy"?

    • 8 minutes ago
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  • neilvan hour ago
    There are plenty reasons to be critical of Microsoft's AI strategy and tactics (and especially of many other things MS has done), but the linked article seems to be targeted at gamer, rather than at people who care about non-gaming tech industry or public policy.

    What seemed a bit more relevant was one of the linked 404 articles, concerning CEO's denial and attempts to dismiss the document, before the document was revealed to be co-authored by the head of the strategic project. But even that article sounds more like social media or political mud-slinging in style, rather than journalism:

    > In attempting to distance himself from his own company’s executives and strategy documents, Nadella has revealed that he either does not know how to read or does not know what is happening with some of the company’s highest-profile products.

    But what I didn't see what a smoking gun that they were truly looking for addictive (like, say, Facebook/Meta has been caught engineering) rather than something they could've described as essential if they weren't using amped-up business bro language. So rage-baiting over the word "addictive" seems to be missing better questions.

  • logicchainsan hour ago
    They haven't been doing a very good job. Maybe they asked "CoPilot, please make our AI products like a drug", but it misunderstood and instead of making them addictive like cocaine, it made them uncomfortable to use like a laxative.
  • righthandan hour ago
    That’s probably why they pushed out Phil Spencer and handed over the Xbox division to a very pro-AI employee.
    • OgsyedIEan hour ago
      To be fair, the fundamentals that pre-2019 Xbox (and all other consumer gaming) relies on were already slowly going away and have recently been confirmed to have an extremely tiny chance of recovery, if at all. Embracing the pivot to gambling and tobacco-style customer retention philosophies is purely an effort to salvage the sunk costs in an industry whose traditional customer base is being forced to shrink and input costs are being forced to rise by largely macroeconomic headwinds.
      • radladan hour ago
        What fundamentals are those?
        • dmbchean hour ago
          The console market is shrinking and video games are becoming synonymous with PC gaming ( and handhelds I guess but Xbox isn't doing handhelds I think)
  • josefritzishere37 minutes ago
    So... that's pretty disgusting. Why are these AI evangelists so gross? It's a useful technology... It's only the Simpsons-Monorail sales pitch that makes it feel icky.
  • LetsGetTechniclan hour ago
    So their "humanistic" approach is just marketing, huge surprise /s
  • 341287an hour ago
    [flagged]
    • vitally3643an hour ago
      You should be less racist and xenophobic
    • antonytan hour ago
      What does his status as a foreigner have to do with ruining Windows? You can't think of any homegrown American CEOs that systematically ruin their products and companies?
  • baal80spaman hour ago
    kotaku? Really?
    • WolfeReaderan hour ago
      The source site (404 Media) requires a login to read their article. Kotaku's coverage is plainly readable.
  • esafakan hour ago
    Good on Nadella: After expressing his complete disbelief that such a document could have been written, Nadella adds that the elusive and mysterious authors “may want to go work elsewhere.”

    edit: VP of a product I had not even heard of; it's no Copilot. I would not assume it was on Nadella's radar.

    • an hour ago
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    • fyrn_17 minutes ago
      The author is his vice president of Microsoft Scout, "with AI assistance, but fully reviewed" as has been reported elsewhere.

      He's blatantly pretending not to know