Oxide goes to great lengths to allow you to own your servers and operate them in an airgapped environment. Could a tractor be built to operate airgapped even with onboard tech? Or to be able to connect to a local base station over e.g. LoRaWAN instead of the cloud?
That's fine and all but Deere still carries parts for that 1987 tractor, so you can keep it running. Ursa will probably be gone in 10 years?; it doesn't matter how mechanical the system is if you can't get new parts anyways.
Not familiar with this world, but they could use relatively standard, widely used parts to build the tractor. For example, Yanmar engines are widely used in the marine world. The engine choice is abstracted away from the boat (for certain types of boats) and you don’t rely on the boat manufacturer sticking around. Everything can be retrofitted.
I's not the technology itself that they object to --- it's the fact that it is being used (patents, DMCA, etc.) to rape them on repairs.
So, even if computers in and of themselves are completely valid in such product categories saying "No Tech" (which means "no computers") is a great way to market to people who really just want to avoid anti-ownership anti-features.
Lastly, I find it mildly amusing that a tractor (which is very clearly a form of technology, in the traditional definition of the word where fire and printing presses are technology too) is now being marketed as having no technology.
It's just plain old vendor lock-in practiced forever and it's a market (or regulation) problem, not a technology one. I haven't yet seen a case where the lock-in was kept secret in the long run, you always have a clear signal that business practices of this particular company are user-hostile. There's nothing special about computers here either, you can always clearly tell that the company turns into shit. When a company starts doing something like this, stop trusting it. Or don't.
The timeliness of the repair is more important than anything at harvest time. Farmers have to be able to repair their own equipment or risk suffering an egregiously expensive loss.