I am in the process of trying to find a business notebook for my spouse who is a Windows user. The goal is to have something that is as close to a Macbook Air as possible in terms of price, weight, performance and durability.
What I am learning is that nothing that like that exists in the PC world. It's a minefield of tradeoffs: plastic chassis', bad screens, weird keyboards, bad trackpads, questionable reliability, etc.
The current contender is a ThinkPad X1 Carbon which even after a bunch of business discounts is still a good $300 more than a Macbook Air and appears to come with a pretty poor trackpad in comparison.
Apple has an incredible strength in distilling what a product or series of products should be down to its essence and selling it. You could argue that there is more "choice" among Windows PCs but the reality seems to be that it is an illogical mess of tradeoffs.
It used to be 1200 bucks or so cheaper than the equivalent macbook (probably saying as much will piss off the "Thinkpads were never cheap weridos but thats fine)
The thing about Apple is that as the "IT" guy for my family, its ecosystem is the one which needs the least attention from me.
It really just works.
They have used Windows and Linux before (my kids and wife, that is), but something is always not quite right and needs my involvement.
These days gone 100% Mac, my interventions are usually initial setup and whenever the Samsung printer jams.
I'm the resident tech support for my family and some friends, so having them all playing in the Mac ecosystem made it way easier.
My mom's fiance had a $3,000 Windows laptop for doing video editing. And I convinced him to get a $600 base M1 Mac Mini when they were new and he has never gone back. He just upgraded to an M4 Mac Mini last year
I'm sure these new MacBook Neo's are converting a whole other wave of users that have that price point as their cap but need something mobile.
My current laptop i got at 48000 INR student discount (retailer at 65000) (the older HP Pavilion Aero 13inch). It's great 950g, 16gb ram, etc etc. still works well. this was many years ago. During this time macbooks were 90000 INR, and M1 was just coming out.
Now the next era of laptops are all 1 lakh NR. Including the windows ones. Importantly, the mac is still 1 lakh.
So it makes no sense for me to get an Asus zenbook or whatever.
Now, I daily drive linux and I hated macos when I used it at work. But it makes no sense whenever I think of upgrading my laptop, to get anything other than an M4 at 90000. If the latest in windows land was 65000, I would go for it. So I'm just waiting for the panther lake machines which are really good from what I've heard to become more mainstream and more devices to have them, including non-top-end ones, and I would pay 1L+ for those.
For anyone else without my aversion to macos, I just recommended Mac M4 the midnight blue ones, they all love it aesthetically and functionally. And it's always on "discount" on Amazon India as well.
Another advantage recommending macs to my relatives... The apple branding and the sleek look makes them treat it much more carefully. An equally expensive less sleek laptop they treat like a fridge. This is really helpful as most problems they ring you up for come from poor maintenance.
> The apple branding and the sleek look makes them treat it much more carefully.
This is a really interesting insight! Never would have thought of that.
No price tag can make me use insufferable MacOS, the same as iOS.
That said, I’ll never work on Windows. 15ish years ago I did some .net work. C# was a fun language but development on windows is a special kind of torture.
It's not that mac have become much better but that the rest of the lapto pindustry has just gone to shit: 1. Windows pulling more and more shenanigans 2. Normal laptop hardware becoming as pricey as Mac. I could get much better performance as a Linux user from a 1000 Euro laptop that Mac had no alternative for under 2000 Euros. But today, worse performance Linux/Windows laptops are more expensive than Mac. 3. Linux has become much better but the hardware support for laptop is still being bottlenecked by all money going to Windows support. Also, linux has a application ecosystem problem.
I love linux and use it as much as possible. I had a Macbook in 2015-2023 but I preferred linux laptops then. But this year, I had to switch to a new laptop and got a Mac and it is definitely much better than anything on the market just hardware wise.
Software wise I still prefer KDE+Linux.
The problem is even before the rampocalypse it just wasn’t possible to get hardware of MacBook quality at any price unless it was an Apple box and nowadays Macs are downright cheap.
Before M chips an Apple Intel laptop was just a shiny wrapper for a PC laptop experience: fans turn on to full blast all the time, battery lasts <3 hours under any regular usage beyond just browsing (say having an IDE open, and frequently switching between apps). Laptop would get hot to the point where you need padding if you keep it on a lap so you’re not boiling yourself. Made for a good leg warmer during the winter though haha.
With an Apple M4 laptop, the only time I’ve heard the fan turn on is when I almost 100% filled the memory with some local LLM model. I can’t recall any other times. Battery life is finally as advertised, can last many hours, laptop is consistently fast, never gets hot and any CPU throttling is not perceptible under medium to high CPU usage.
Of course, it would've been better not to need it in the first place. However the experience is much better now (and Omarchy is great!)
On my work Mac I don’t have sudo and I still could install MacPorts with zero issues.
Needless to say my M3 also sucks compared to a very good desktop.
The M3 Ultra is no slouch. It sits at the top with best processors on both single-core and multi-core x64 processors.
Meanwhile my mini PC with a Ryzen 7 8845HS processor, which is nowhere near an M3 Ultra, feels much snappier using it as a day to day desktop in both Linux and Windows. I think this speaks more to the sluggishness of the macOS experience rather than hardware performance.
But, then I start doing something data/gpu/local LLM intensive and my M3 Max shines.
This is true in business/enterprise IT also. Any big company that's done a switch, or at least offered an employee choice, almost immediately saw a huge drop in help desk workload from mac users.
Legacy win32 apps aside, it's baffling to me that Windows is still the dominant share of computers issued to employees at nearly every non-tech company.
Edit: Not sure why this would get downvoted. Weird. It absolutely lags behind windows version of the products by years. Excel did not get ribbon key shortcuts until 6 months ago. It’s a pretty terrible experience for most power users.
My biggest complaint these days is that Teams uses far too much CPU when I'm sharing my screen. But other than that, everything seems to be ok.
Having used versions on both for years, I'd say there was a "dark" time around 2011 when the macOS versions were lagging badly feature-wise, but they're pretty much on-par today.
My biggest complaint is that you can't turn off the ridiculous animations in macOS versions (e.g. moving between cells in Excel). That makes the entire suite "feel" slower when in reality, the macOS version could easily be just as responsive as the Windows suite.
You can use them for Adobe. But even then, performance per dollar is poor. Adobe flies on much cheaper Windows hardware in the side by side testing we've done.
I'm the Director of IT for a 160M revenue company.
We allow Macs, and we support them. But I don't share your take on the benefits. I can't think of a single benefit frankly. It's a loss for the business.
Oh well, it's not my money.
As for Adobe, I'm assuming you're issuing desktops then? Because for an equivalently performant laptop with heavy Adobe workloads you are going to spend the same as a MBP on the higher end Thinkpads, or dell precisions. There's no cost savings there, really (again, unless you have everyone on desktops).
If you're still domain joining macs, trying to use SCCM & GPOs, and treating them like any other windows endpoint, of course you are running into problems. Kind of a square peg/round hole situation.
Not doubting your experience, but to have relatively problem free mac endpoints you have to do things differently. Maybe not worth it for every company, especially any that are super deep into Microsoft. But I can say, they've worked great for mine and we are phasing out Windows entirely, and IBM, Cisco, and SAP all had similar lower total cost of ownership & less help desk workload after introducing macs. Then again, we no longer use smb/samba, we eliminated on-prem file shares a long time ago.
Are other IT shops really doing a lot of piece by piece upgrades for employee machines?
I doubt it. I'm certainly not, and none of my peers at other companies locally are either. Even less so now that plenty of business class laptops are coming with soldered ram anyway. The MO is to just replace the machine once its out of warranty.
My experiences cover only Europe, mostly in sasec (safety and security, not infosec) shops, including sasec-related engineering and product development. The only Macs I see in any pro capacity are those of clients and rent-a-lecturer/instructor-types, the latter seldomly part of the industry. In my neck of the woods we run mostly on machines from Panasonic and Lenovo; in-house repair labs are a thing (some of them with expertise and equipment that makes the Rechenzentren at the local universities bow their heads in shame).
What a lot Apple people don't seem to get into their heads is that there's user segments to whom the virtues of Apple's "silicon" is utterly irrelevant; the small benefits you'd get out of it are completely negated by a litany of cons that makes their products completely undesirable.
But even I haven’t done that in several years now, once IT moved to providing 16GB memory and SSD’s as a baseline, there’s really nothing left in a box to upgrade. I’m quite happy enough to not have to care.
This is especially true if the business is writing down the replaced hardware as depreciated capital, compared to say simply adding a stick of RAM.
We're talking about enterprises here, not home tinkerers.
Enterprises buy whole computers and replace them every x years. They don't waste expensive IT employee time running around upgrading machines all the time.
The last time I worked for a company that did any repair of its computers was around 2005, when all ~500 Dells in the office had to have their defective motherboards replaced.
Honestly, it kinda let me off the hook. "Sorry, I don't know the first thing about Windows[0]. But if you have questions, I'm sure the Best Buy fella will be happy to walk you through it." They never have liked the dumb thing since they got it, but hey, I did my best to lead that horse to water.
[0]I do, but they don't know that, and anyone who tells them's getting throatpunched.
Even the first one I owned was straightforward
I told him to just get a Mac- it’s a little more expensive but the user experience is unparalleled, and the Genius Bar offers (do they still?) classes in using your computer if needed.
Never had to help him with buggy software, crashes, etc. It just worked.
Same here. Whenever a family member asks which kind of device they should buy, I just tell them to get the Apple device. They're going to come to me if they ever need help with it, and that happens an order of magnitude less with Apple stuff. Plus, I don't even know how to do anything in Windows anymore myself.
This was clearly greenlit by the same guy who signed off on the Settings "App" but didn't want to take the time to redo ALL the settings, or even half of them, so now, for like 60% of the possible tasks you might need to do, you just drill in, clicking random "Advanced" buttons until you finally get to the Vista-era window.
I'm the first one to blast the Mac "Settings App" as trash -- poorly-designed, and worse than what it replaced in every way. But I have to admit, we've got it easy compared to Windows settings.
The key with Linux was giving them an LTS Ubuntu but not messing with it at all.
The problem with macOS recently has been that it keeps changing how things work which would result in the relatives messing around and messing up the system.
Ubuntu has been pretty rock solid and reliable, while not changing anything drastically enough to lead them to try and mess with it.
The Macs and iPads have their own problems, but nothing like that.
https://ubuntu.com/about/release-cycle
The 16.04 is still supported and it was released in 2016! So it must have been an even older system, right?
At least Apple does try a bit to be a responsible recycler and you can always take your old hardware to them.
I have a 11 year old PC -- running Cosmos now, and it's still faster than my hobbled M4 PRO with 48 GB, work mac with all it's corp spyware cruft on it.
We should expect more than 7 years out of all our tech hardware.
EDIT: I say this as a person who spent a couple weekends trying to get various forms of Linux running on a 2017 Macbook Pro, because it was stuck on VEntura.
If nothing else, it'd be nice if those iMacs could be reused as external displays, but nope. No display-in on them, so no dice (at least not without a lot of dicking about).
It's also why I don't use Linux for a desktop unless I have to. I've had years of debugging weird issues with drivers, editing /etc files, changing X settings and so on.
MacOS isn't perfect. In fact, I think Apple keeps making it worse because they have no real product vision now and it's just a bunch of teams making local changes to justify their own existence. But you can look at MacOS in one of two ways: as a better Windows (by having a UNIX-like core) or as a better Linux (by having a better UI subsystem). Either way it's a win (IMHO).
I'm torn on the Macbook Neo, personally. It really is just a giant iPhone 18 with a keyboard. Plus you can get a Macbook Air at times for $900. That's $200 more than the high-end Neo. Like is it that different to a (cheaper) iPad, which you can also get a keyboard for? I guess it's just not for me.
For anything that's not pure consumption, that's a massive upgrade. A proper keyboard makes a world of difference. You don't need it if all you do is browse and view, and you can manage if you only need to send an email here and there, but I'd never want to program or write longer texts (emails, essays, spreadsheets for that matter) on an iPad, even if I hooked up a keyboard, unless I'm desperate and have no other options.
For example, one of the most common example is icloud subtly enabled by default for syncing photo and data, and that will get your mac and iphone stuck in a complicated mess when things get full with the limited free space.
Let's be totally clear here; if the government is interested in you, your choice of computer platform matters very little in terms of hiding information about your life.
It is also worth noting that the USA is not the only country collecting data on US persons (and everyone else.)
The question is not, does the USA know about you, the question is really, how many governments know all about you and how does that information manifest in your life?
It used to be,
> Do you fear technology?
> > Yes
> Is your daddy rich?
> > Yes
> MacOS
I guess we can remove the second question now.
I've got Pis and FPGA boards, and a threadripper for fun, but I daily macOs because I've got shit to do.
In the MacBook Neo's case, everything from the in-house chipset and scale (for stuff like aluminum body) and the more RAM-efficient software is working in its favor. I'd bet that a different laptop manufacturer will struggle to make a profit at all if they made a $599 Neo-equivalent product with lower scale, having to pay for chips and Windows licenses, and having to put in 12GB of RAM instead of 8 to get a similar user experience.
I'm sure they would understand, if you could show them the equivalent 25 watt x86 part. If you find one at 25 watts or lower, it'll be too slow to really bother with. And if it uses much more power than that, then a fan quickly becomes mandatory. It's easier to excuse having a fan than having a processor that's just dog slow.
On its face, it doesn't sound stupid at all. The thinking that you need to be able to upgrade and maintain your laptop sounds elegant. But those people, they never argue that they must be able to change the CPU. Why not? It used to be that upgrading the CPU in a laptop was a common occurence. Why don't they throw a fit that they can't upgrade the CPU?
Because technology caught up with them. CPUs are now soldered on the board, for multiple very good reasons. Coupled with the fact that a good CPU is good enough for a very long time, and no one feels the need to upgrade their CPU on a laptop. Same thing with the math co-processor, no one's arguing to be able to change that!
This is an excellent point but surely it lampshades that the exact opposite case is true for RAM. How many of apple's laptops become unusable when we know they would be fine for years more with the single addition of increasing the ram? Aside from those ruined by physical damage, it feels to me that this is the way the majority of those devices end their productive life years earlier than they would with a single change.
My opinion regarding RAM is meant to in no way dispute your excellent points about CPU soldering.
It's not the upgradable ram, cpu, or storage which is eat into the power consumption budget. Instead, it's the interface and the standard that can become dated. Apple gets to choose all the voltages and interfaces for each generation which allows for a tightly coupled integration with their firmware and hardware all around. A PC user is stuck with the likes of ACPI and UEFI coordinating everything. And of course, they have to play with the current DDR standard of the time which may not give the power profile they want.
However, the benefit of the PC route is that there is really no EOL for the hardware/firmware support. A 20 year old computer can run an operating system with the 7.2 linux kernel perfectly fine. Your IPad from that era is a brick. You can't do anything with it. But your laptop from that era? You can slap in a brand new SSD and it'll accept it and boot up just fine. (The one caveat is you'll be SOL if you have an nvidia device).
The insecure bricks hold their value weirdly well though, so if you care about the software limits, you can just sell at the end of the term to someone who doesn't, and it makes up for you not being able to keep the hardware longer yourself. Like I just sold off a low-spec 2012 macbook and 2013 iPad Air for a combined $140.
Granted, the M1 and up are not 100% covered yet (driver-wise), but they aren't EOL either. And if they were, Linux would still run anyway. Take a 20 year old Mac and you'll run Linux just fine. 10 year old Mac, Linux still runs fine. Take an M1 and it's a joy to use with Linux. Taken an M2 and it will boot and you can be pretty sure it will run very well long before it's EOL too. And even if it's EOL, it's not going to prevent you from running Linux later.
As for the PC example: definitely EOL problems there. Try getting your EDK2-based UEFI stack patched on an old computer. At some point you won't be getting certificate updates and if you either forget to install a local override or if the vendor didn't add it, you're SOL, especially on laptops where you can't disable secure boot.
There’s just no good low power x86 CPU.
(Although a lot of their XPSes are shipping defective.)
Chromebooks (typical) strengths are 1. zero maintenance/instant updates 2. 10 years of OS support 3. battery life 4. touchpad 5. value/$ with options at very low price points.
I paid around $150 for my Lenovo ARM Chromebook (came out a few years ago) and got around 14-15 hours of battery life new with no noticeable fans/heat. Has virtually no self-discharge when in deep sleep and boots in <10 seconds after sitting around for 2+ weeks. Even with 4 GB RAM ChromeOS handles very well under memory pressure (with the memory saver tab mode turned on), that I can have multiple windows with dozens of tabs open before things start slowing down.
I use the Linux VM in ChromeOS for light dev work (and disabled Play Store/Android), the touchpad is absolutely fantastic (which isn't unusual on even cheap Chromebooks, Google actually prioritizes driver support for multitouch/palm rejection unlike the cheap Windows crap models), security is rock solid with essentially no risk of malware/viruses/etc and have literally no maintenance/stability issues that waste my time. Chromebooks are by far the best choice if the question is truly "how do I minimize Grandma needing help solving computer problems", even current locked down MacOS has so many more ways it can break/confuse compared to ChromeOS.
This is the fifth or so Chromebook I've owned over the years, having used both the ultra-premium end of the spectrum (original Pixelbook) and the very cheapo end, and this machine is one of my favorite tech purchases overall in the last few years. I'd definitely recommend 8GB of RAM if possible, but for the typical Chromebook casual web browsing use case 4GB is perfectly serviceable (especially on a newer ARM SoC).
A $150 Chromebook is not intended to replace a $3000 Macbook with 64GB of RAM to run a half dozen Docker images, etc so sure, they'll "suck" in that match up, but they are an extremely competitive option on most metrics for the "someone just needs to browse the web and I don't want to be pestered by IT issues" case.
> "Apple's MacBook Neo is a capable machine, and its arrival confirms that there's real appetite for premium quality at accessible prices," said Dell.
Who could have known that people wanted quality AND affordability?
Did the old 11" MacBook Air not teach the Wintel brands anything?
Nope. They use standard chips without a dedicated controller, because it's all controlled directly on the M-series chip, saving them a bunch of money. Which that, with the Macbook Neo, they absolutely pass the savings down to you.
Truly a shocking outcome!
My experience with software development suggests this is not the main driver. The main driver seems to be management not caring about quality, UX, long term maintainance costs, externalities, and by viewing customer service as a cost rather than as branding.
People do know how to make things properly the problem is all those people are in China for a laundry list of reasons as long as my arms in a circle
It's mostly a couch laptop.
I run Obsidean, messaging apps, writing tools. I use some CLI toolings...
I really wanted a Framework 12, but I got $180 credit on a ipad AIR 4, and sold a 2017 Macbook Pro for $150 (US), so that effectively made this a 280 upgrade, and reduced the risk in me going for it.
I love this thing.
* love the keyboard, it’s such an improvement over the older laptops. Worth getting rid of that old Macbook Pro for this alone
* Keyboard isn’t backlit. Thought that would be annoying, but i’m good enough touch typist that in the dark, i can still navigate around no problem.
* Lack of touch sensor. I just turned off most security prompting, like passwords when filling in websites, etc. and just rely on typing my password in once when logging on. On my todo is to turn on authentication from my Apple Watch, might make not having a touchid a non-issue.
* The screen!
Did I say I love the form factor?
I still wish it was shaped like my former favorite computer: the 11" Macbook Air, with the tapered edges and such.
I'm optimistic that the next version of Framework 12 will have better screen and be a nice aluminum body...but until then.....
Meanwhile Nvidia is happily cresting what, 5 trillion in valuation? It's a weird time to be an Apple shareholder.
Even for home inference, it's hard to recommend a dedicated Mac over a cheap Nvidia server box.
> They are probably the only ones that have the talent, resources, and capital to do that.
Apple invented OpenCL. The problem was their reluctance to work with the rest of the industry, and once CUDA took over it was too late for them to even try.
NVIDIA hampers their GPUs with un-unified graphics memory, while the M series can use everything the computer has (well, you need to save 4GB or so). It also works on airplanes and in hotel rooms, a cheap NVIDIA server box with 64GB of RAM (what my M3 Max laptop has)....how cheap is that?
Since then I have bought countless MacBooks and some other models (I like to refresh every 1-3 years and then my old model typically gets passed along to other family members).
Trying to get students to use your product is a good strategy.
Also, people tend to mix pricing increases with inflation. When I my first iPhone 3G, it cost 500-700 Euro if you were able to get your hands on one without a subscription (remember when iPhones were provider-exclusive?) [1]
An inflation calculator for my country tells that this is 753-1054 in current Euros. The iPhone 17 is now sold here for 839 Euro new. Same ballpark.
[1] https://www.iculture.nl/nieuws/iphone-3g-als-los-toestel-87-...
EDIT: also on amazon:
This is the same company that for years dragged their feet on the iPad Mini because Steve thought you would need "sandpaper to shave down your fingertips".
You know that Steve Jobs has been dead for 15 years, right?
You might want to invent a new axe to grind. At least something from this decade.
but that should cause extra wear on the SSD, or is this no longer a concern?
The fan is just obnoxious on top of that.
It's more powerful than my $4000 M1 Max until it heat soaks.
the iphone launched at $499
EDIT: hmm.. I guess iphone 1 was $499 or $599 and that required a 2-year AT&T contract. Don't know what the actual price was.
I do know the top iphone 17 pro max is $1,999.
but it does have 2tb of storage, which is amazing in a different way.
It’s many years too late IMO but I suppose the economics only made sense once they controlled their own chipset. I imagine doing this in the intel days would have been a far worse choice
I got the m4 pro when it first got out, but on restrospect I really should have gotten either:
1. A max spec max + 128GB ram for local models. 2. an air with 15 inch for max comfort.
And I settled in the middle regret land.
The fact that I'm not carrying a +1k USD machine all the time gives me peace of mind
"Can it run google classroom, can we lock it down, and is it $300 or less" are the only things that matter.
Some districts (including my local one where I live) are now charging a "tech fee" but given these devices are still mandatory to participate, they don't withhold if they can't collect from the parents, which collection still remains a problem.
Another district near me does a keep your own device program, each student is issued a chromebook and it becomes theirs after they graduate, which seemed to have helped a little bit knowing they have to use that same device for 4 years and it becomes their own after.
edit My own solution would be just make sure the devices can't leave the classroom. Letting kids take them home is a huge part of the problem, but schools are now totally reliant on assignments being done digitally instead of just sending kids home with a textbook and worksheets.
What better way to save than to push that cost out to your students' families, all while selling it as a positive?
A few months later, they'd realize it wasn't working out, come back, scream at us, and buy something bigger and faster.
I really liked the MSI one I had, but I knew what I was getting into.
Now we don't really have mass-production netbooks anymore.
It didn't help that those screens weren't particularly good.
It’s products like this that mean 8GB will remain fine for longer. If every base model had 16GB then sites like linkedin would just add more bullshit to use it. Let’s keep the bar at 8GB please - we’re not really doing anything different than I was doing 20 years ago with much less.
A similar directive came out about that same time forcing all managers to use the baseline phones, and limiting the upgraded models to only testing fleets, for about the same reason.
In a defense of the latter case - there are many decisive people in the company explicitly demanding the website to be so bloated and overengineered.
I actually think right now is the perfect moment for this!
I suspect that the massively increased cost of memory will limit the amount of memory in most consumer PCs from increasing over the next few years. In turn, this will create pressure on developers to memory-optimize their software.
> this will create pressure on developers to memory-optimize their software
Ideally, yes, realistically, no. It is rare that I hear FE devs considering how much memory their apps are using. I really wish RAM use would be a much greater concern, but when I look at programs I normally run, I can tell RAM is not a concern (imagine me giving a dramatic accusing look at Docker Desktop, next-server, ...). RAM use for web pages is often not given much consideration either.
I suspect Apple is going to cannibalize some MBA sales with the Neo because I'm recommending the Neo to anyone like my mom who use their laptop mostly just for browsing and FaceTime calls, and even the MBA is overkill for that.
Hopefully it allows for the macbook air to return to being a ultra light machine, I held an Asus X14 ARM at 900 grams and it felt so much better.
There's also a huge market for the M1 MacBook Air because of the old form factor of being ultra thin even if faking it with bending the shell, the boxed layouts dont fit with MBA to me. Too bad there is no 15 2021 M1.
Looking at tech specs, it seems like the one with 512GB drive might be serviceable. I have a very old 256GB Air and I struggle to keep enough drive space open to have XCode installed on it.
Mac Mini is the best bang for buck at the moment. I have an M1 Air as well, but if I'm away from my desk and doing anything that would push the SOC hard, I remote into my Mini.
The Neo seems to fill the same niche that the Chromebook once did, and, since she's already in the Apple ecosystem due to her iPhone, an "Apple Chromebook" seems like an attractive proposition.
Honestly, the problem with the Apple ecosystem is that hooking it up into a machine is annoying, so our claw-like has to be on a Mac Mini. But apart from that, everything is pretty good.
- to take as my personal device when I travel
- do personal stuff when my corporate laptop is connected to my home setup and constant switching between computers is a hassle (even with a built in kvm in a monitor). i know, 1st world problems
It has a price point that makes it no brainer for me.
It’s a hell of a lot more interesting than silver or dark grey.
This is incidentally why consumers don't buy small phones even though they say they want them. They feel cheaper even though they cost about the same to manufacture.
Actually from what I understood, making a small display with modern specs like Apple did on the iPhone mini was MORE expensive because all of modern high-end smartphone display manufacturing is designed for larger, 6+ inch screens.
But that's my point: first-gen M1 Air is still available and costs 600 USD.
I have to imagine the Neo is lower margin %, but maybe I'm wrong.
The percentage should be similar. In the old days of Apple pricing, Apple margin is nearly fixed and you could literally work out their BOM by doing reverse calculations. Things changed with Tim Cook but it is still largely similar.
And Studio and Mac Mini - which have gotten a lot more popular as of late.
They don't have to pay a margin to so many component vendors in addition to economy of scale gains.
At a lower Neo volumes, they were using already manufactured iPhone Pro chips that were binned due to a bad GPU core, but they reportedly have already blown through that supply.
They also came up with a new process that uses extruded recycled aluminum for the case, which needs much less CNC time to clean up.
I am surprised that they only do it now, since Mac marketshare growth has stagnated for a long time and it's even hard to grow the iPhone marketshare. Growing the Mac marketshare by making very competitive models is one of the best ways for them to grow and to grow services fees.
I think the problem was Apple management was too obsessed with the iPad, believing they would replace laptops.
For most people in the Apple ecosystem, the iPhone is central and the Neo is another useful (but secondary) companion device. Not unlike the Watch and Airpods.
macOS is far and away the worst thing about it. It's never exactly been a customizable or flexible OS, but Tahoe is also loaded with bugs, has tons of unconfigurable settings (or buries useful things in "accessibility" layers), and is still missing basic features (still no NTFS write support out of the box? really?) for anybody who is not an entry-level user.
But that said, for about $500, I truly don't think anything better exists. One of the best bang-for-buck new electronics I've ever bought.
I hate MacOS. I used MacOS for 10 years. When came back to Windows, I felt as I can breathe again.
I hate there are no comparable price/performance in Windows world.
would enjoy seeing them open them up though (push for this?)
I'm sure millionaires wouldn't appreciate it if Lamborghini sold a $25K model...
They make not-crappy productivity tools at not-cheap price points, and aim for top-5 market share. That’s not a luxury product strategy. They are a lot more like Honda or Volkswagon than Lamborghini.
>What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coca-Cola, Liz Taylor drinks Coca-Cola, and just think, you can drink Coca-Cola, too.
Apple isn't _quite_ Coke, but they have a similar dynamic because they can deliver quality at a scale that makes them cost-competitive. They do exist in upscale market segments, but it doesn't define them as a company. They don't artificially keep the costs of Mac Studio sales low to drive demand.
How do you explain this $1,000 monitor stand [1]?
Or its iPhone "carry bag" collaboration with ISSEY MIYAKE retailing at $149.95 to $229.95 aka the iPhone Pocket [2]?
1: https://www.cnet.com/tech/computing/wwdc-2019-craziest-revea...
2: https://www.apple.com/ng/newsroom/2025/11/introducing-iphone...
I can't vouch on whether it's true, but that's the brand question here in my opinion. If the hinge was crappy and it felt like it was going to break any second and the keyboard was a return to the butterfly and it was slow and so on, because they wanted to make it cheap, then yeah I think that'd hurt their brand overall.
Oh no, won’t someone think of the millionaires
It was also a very low initial production volume to begin with. So doubling isn't because it is doing above everyone's expectations, it is because Apple underestimated the demand. That is also ignoring the summer back to school season.
Clearly it's doing above their expectations, and they had precise data in the form of their test selling the M1 Macbook Air at $599 (occasionally $499) since 2024. It's too bad you weren't at Apple so they could've avoided this mistake!
Doesn't that mean precisely that the sales are above Apple's expectations which is everyone in all that matters here.
My guess is that they were extra cautious in case of a flop just before new CEO was appointed.
Also I wonder how long the keyboard lasts and how does one replace it.
Can't say how long the keyboard will last since it's only been out for a few months, but I expect a long time as these are their new (now old) magic keyboards.
As for replacement, the keyboard is comes out as a module, so it just takes about 10-15 minutes of disassembling and putting a new keyboard in. Macbook Neo is one of Apple's best repairable laptops.
Or you could just google it to see how extrapolating here was not a good move.
Still miss the 11" MacBook Air, what a great form factor.
Also no RS-232 and Parallel. How do people expect to do real work if they can't connect their dot matrix printers directly?
Wait, it doesn't even have a faxmodem either! What if I need to do real work like sending and receiving faxes?
If its not happening on 3-part carbonless continuous paper its not work. This laptop is definitely not usable for real work.
As a long time user ('91) I am fully aware how blessed we are with Macs' prices today. However, an M5 Air 16G/512 is $1,100 without any discounts and Airs are frequently discounted by $200 at least in the States.
$599 is dangerously close to $1,100. Yes, it's 40ish % diff before any discounts, but the Air is like 3x the value and the Air has much more runway in it. I would not recommend a Neo to anyone in my circles at this price.
They deleted the wrong things, imo. I'd rather it was plastic, with a backlighted kb and TouchID at $400. TouchID by default should be table stakes on Apple hardware today, it's that useful. Then, I'd have 3 right now.
I am just talking about surface level stuff, they thought of cannibalization, repair costs, upgrade ramps (8GB), etc, they are smart.
No doubt a new Neo is faster than my M1 air. So I just can't really imagine how the Neo is 3x the 'value' of a brand-new Air, when I don't value the performance of the M4/M5 (?) Air above the hassle of swapping machines.
To piggyback on your M1 Air comment, if I hadn't spilled a coke on my own M1 2020 2 years ago, I'd still be using it. It's a legendary machine. Logic board repair would've been $700, so it sits on my shelf. I'm thinking of getting a rotary tool and cutting out the aluminum off of its case for some cyberdeck projects.
It will cannibalize the market for better apple products. Mac pro is already gone.
Sort of how $1.99 apps, then $0.99 apps drove the app price to free. Now apps are supported by advertising or trick subscriptions and the good/honest apps are pretty much gone. (except I do like and respect anything from omnigroup)
Joking and sarcasm aside, I was talking about the value proposition. Pound for pound, I don't think the Neo's MSRP pulls its weight compared to the Air. As in performance for $ ratio. And, I am not looking down at people who do buy it, the more of us, the better.