Most video is going to be AI in the near future. They see the writing on the wall. Their camera business line is going to sharply decline.
That's like saying all fine art would be photography, all film would be CGI, or all music would be synthesized electronica.
That's not how aesthetics seem to work. Artists will make more or less good use of generative AI in their work, and it will probably seep into most media in some way or another, effecting them, but arts mostly don't get replaced and AI doesn't really offer an exception to that history.
I don’t think they’ll see a decline in cinema camera sales due to AI soon.
Having said that, for all the AI features, the big one would be setting key frames etc. with an agent, driving the general editing workflow with text,etc. I realize this is non trivial but it's certainly viable for a team of this calibre.
I think if BM added a paid for agent which helped execute their traditional video editing tools (even if it "only" supported a subset) then that's a subscription a lot of people would be willing to pay for, especially as their core tool is so generous.
Not that I spent any extra money on the license compared to what the camera itself costed, but I also feel like the 0 money I spent was well spent :) Harder about the time commitment to move from something you know really well to something new, but the time I spent on that was very well worth it too.
Will it allow me to drastically improve my workflow (save time for some tedious tasks), increase quality of the outputs etc?
It does take some getting used to, but the amount of tutorial content on YouTube is another reason I'm happy I made the switch. A lot of really good stuff on there. (Search on 'DaVinci Resolve Fusion' to see some examples of it in action if you want to get a feel).
I'm a Premiere migrant to Resolve (Studio) some years ago, biggest hurdle is the opinionated workflow, it basically wants you to use the tabs in the bottom to go from "Media > Cut > Edit > Color > Fusion > Audio > Deliver" (simplified) so different tools available in different areas, made for different use cases, but in general once you've learnt the overall and high-level concepts, it makes editing really easy and smooth.
Besides, it's probably the most stable video editor that runs natively on Linux since ever, I think I've had it crash once, and the Fusion 3D text doesn't work properly for me, but besides that, runs like a dream and UX is miles ahead anything else available.
I don't think their use of it is bad at all, I'm just tired.
My opinion is that, for end users, if you name your feature "AI" to market it, you kind of already failed to read the room. You're writing to VCs while hoping it convinces customers.
Name what the feature does, what it gains them. Call it "smart" if you must imply some black box treatment.
Naming AI as the selling point for everything feels a lot like that Android tablet ad circa 2010:
"Your wife will love the new dual core Tegra™ chipset!"
I'd also get tired if it was "AI ala Microsoft/Google" where the goal is to get you to write forever with a chat bot somewhere else, but these features are very different from that.
Different stories shown with different treatment. With CGI, scenes zoomed out to wider shots and effects swelled even louder over lighting, intimacy, acting, etc.
Old styles didn't disappear or stop evolving entirely, of course, but the center of attention profoundly shifted and the "big" production money went with jt.
Generative AI will likely drive some kind of analogous shift in dominant film aesthetics. I don't know where, but I'm not particularly excited by it myself yet.
(Can confirm - I just opened it on my laptop (I had the latest beta installed) and it prompted me to download the release version)