In my case, I work at a large enterprise with strict data governance built into customer contracts, and (partly related, partly not) our own governance concerns. Using vendors where you not only have infosec permission, but they are also listed as data processors in our contracts with our customers is the way not to get fired and sued.
If I'm playing around at home, with my own code and data, I can do whatever I want. But with my employer and customer? Absolutely not. It's the same reason we don't use whatever is the flavor of the month frontier model is.
Side hustles and startups just have an entirely different set of constraints and considerations.
AWS could still be hacked, but they've taken some care to make it a bit less likely, a bit easier to track which customers affected etc. If you dig into AWS logging for example, there is a TON if you turn it on, you can really go back and see who did what to the permissions / environment etc. I imagine they've got pretty good logging of their staffs access to things as well. I had to jump through some hoops once to have their staff on my account.
I was shocked to realize how difficult it has been to have a GitHub CoPilot license on Azure. I mean, they're both Microsoft products. But no, the IT now has to figure out how to set up a GitHub enterprise, link to Azure subscription, and all that.
1. Large companies tend to already have an existing relationship with AWS, which makes things way easier to go through vs. setting up a new vendor relationship 2. Large companies tend to have strong internal requirements about making sure that internal data stays under company control. With AWS Bedrock, you can be a lot more confident that what you're feeding into the models is not going to end up in someone's training set somewhere. For where I work, this requirement is a dealbreaker for going directly through OpenAI's API instead of going through AWS Bedrock.
Curious to understand how AI will continue to grow if this is the trend. Assuming most valuable data is behind such firewalls. And whatever is public has been harvested, trained on top of whatever has been acquired illegally (this is a grey area).
Will it become a closed ecosystem without outside input?!
There probably is a point of “peak data” where the amount of new data will start decreasing, but that’s likely a 22nd or 24rd century problem.
Unless we’re producing data on the order of an entire new internet every couple of years, then it’s hard to see how LLMs can achieve further huge leaps in capability compared to training on effectively 0% of the internet vs 100% of the internet.
They have access to a ridiculous amount of private customer data and so far have not shown any predilection to misusing that access.
There's zero reason to "trust" Amazon about anything. (And yes, I know the retail and AWS sides of the company are different, but it's still the same company. The same rot is always there, just shuffled around.)
every single retail company does this, they allow suppliers to sell the product using retails's infrastructure, and then retailer turns around and create private label products using sales data (Costco's Kirkland Signature, Walmart's Great Value, are just some examples)
everything from amazon is coming from China, I dont understand why does a random person who resells stuff from Chinese factories via Amazon FBA feels entitled for exclusivity arrangement with Amazon?
Was such exclusivity encoded in some form of legally enforceable agreement ?
They absolutely go out and find who can make the product and the quality and price they want. It’s not always an identical product to the brand name on the same shelf. Sometimes it displaces the brand name.
They are the only ones I trust not to do that so far. And their terms are extremely clear on that, no fuzzy language. Exactly what we want to see. So we use Bedrock.
Instead you trust your best friend because you have known them for 15 years and seen them in enough situations. It’s long term observation and predictability they ultimately gives trust.
AWS has been around 20 years and has never once shown a sign that that they would sell customer data. Could they still try? Sure, in the same way they my friend who hates seafood his entire life could suddenly flip 180 and love it. Yeah I guess it’s possible.
Also unlike Altman they are trustworthy - a lot of Amazon competitors do run on AWS for decades.
AWS isn’t going to risk their reputation, and thus huge chunks of their business, just so a few AI labs can get some extra training data. That’s an insane risk with zero upside for AWS. AWS knows full well they will make insane quantities of cash without breaking legal contracts with companies who pay them billions each year for infra.
https://docs.aws.amazon.com/bedrock/latest/userguide/data-pr...
But it seems tremendously unlikely with how explicit they are being with it. It is clearly one of the top selling features for the service.
Claude Code keeps omitting new features from people using it through Amazon Bedrock (e.g. auto mode, ultra plan, Claude for Chrome). Hopefully some more competition can get them to rethink their strategy.
Fond memories when only startups used S3 and EC2....
It's both an incredible triumph and tremendously sad that cloud providers are now the dinosaurs. So many companies are locked in, just as they were before. It's only going to get worse.
I wish the "cloud" was more fungible.
Anthropic models were quite literally the only viable serverless API (i.e. Bedrock) models on AWS. They didn't even bother releasing the recent Qwen 3.5/3.6 series. Combined with the token efficiency/ROI focus, I would really like to see how Antrhopic ends Q3.
If they put in a global endpoint like with Claude (or OpenAI directly) then it’ll probably match the direct pricing, if the pattern holds.
(https://aws.amazon.com/bedrock/pricing/, scroll to OpenAI)