They are about about 1/3 of the 1970's despite the US population increasing by 140 million.
https://en.wikipedia.org/wiki/Nippon_Paper_Industries
I guess this subsidiary was a part of Weyerhaeuser before and was sold to Nippon Paper Industries 10 years ago:
https://investor.weyerhaeuser.com/2016-08-31-Weyerhaeuser-Co...