Dad Books Are a Dying Breed(www.wsj.com)
7 pointsby paulpauper6 hours ago2 comments
  • mannyv4 hours ago
    It's crazy that a bestseller (Grant) sold 382k copies. That's a rounding error for Mr. Beast.

    Who's buying? It could be their customers were boomers, who are dying. What are they doing to bring in new customers?

    The answer: nothing.

    The book industry is surprisingly bad at marketing, given how big it is/was.

    • bfkwlfkjf2 hours ago
      I think that's just a nature of the type of entertainment. Reading is harder than watching, and so comparing the two will always lead you to that conclusion.