Seems really invasive for a rental or any purchase for that matter.
Is this really becoming a new standard?"
what was also annoying to me was the package room. They had a company that managed the package room, and you couldn't get packages without signing up and agreeing to the (non-)privacy policy where they could take pictures and videos of you. you would have to use your phone to access the package room.
(the company was luxerone.com)
If they had phone access for apartment door locks, I wouldn't have rented.